Author Archive

Mobile browsing increased by 700% 2010-2012 in Norway

Written by Mobiletech

Monday, February 20th, 2012

TNS Gallup has released a report summarizing the year 2011 in numbers. From a mobile perspective, the numbers are quite mind-blowing.

According to Mobiletech calculations over the last years, 2009 gave us a 110% increase in page views, 2010 gave us 150% increase.

2011, however, is a different story.

Mobile web growth 2011

Mobile web growth 2011, source TNS Gallup.

From January 2010 to December 2011 page views grew 700%! Most of this growth happened in 2011. The peak in July is probably related to the tragic events in Oslo at that time. Still, showing that mobile is an important channel for keeping up to date on the latest developments in the world.

Further, the mobile coverage is steadily increasing according to TNS Gallup (Forburker og Media). The weekly coverage is now 34% and daily is 27%.

Mobile coverage

Mobile coverage

Mobiletech on US TV networks

Written by Mobiletech

Wednesday, October 19th, 2011

A while back Mobiletech made a video introducing Mobiletech. The video has been aired, and still is, on major US TV networks across the country.

Direct link:

Meet us at the IFRA Expo 2011

Written by Mobiletech

Friday, August 19th, 2011

Meet us at the IFRA Expo 2011, Stand No. A333

Looking for a platform for your mobile apps, websites and campaigns either as a SaaS solution or licensed software?

Mobiletech has been in the business of systems for mobile publishing since 2005 and we think we have input to you in this subject!

Do you want to develop your mobile strategy even further you are welcome at our booth at the IFRA Expo in Vienna this autumn October 10-12.

Book your meeting already today. Just send a mail to Jörgen Rosengren,
When do you want the meeting at IFRA?
Monday 10 October, Tuesday 11 October or Wednesday 12 October.

Jörgen Rosengren, appointed Director of Business Development

Written by Mobiletech

Saturday, April 2nd, 2011

We are pleased to announce that Jörgen Rosengren will join the Mobiletech team and appointed Director of Business Development from April 1. He will work with Mobiletech’s customers in Europe, based primarily in Sweden.

We are happy to welcome Jörgen to Mobiletech!

Read about mobile solutions here!

Written by Mobiletech

Tuesday, March 22nd, 2011

Read more about the mobile solutions for some of our customers:

Corporate and Enterprise

Government and Organisations

Marketing and Brands

News and Media

Retail and Commerce


Transport and Travel

Technical overview

Mobiletech WEBINAR

Written by Mobiletech

Thursday, March 3rd, 2011


Mobiletech mobile development

Please join Product Director Jon Arne Sæterås, Project Manager Pål Askvik and CSO Michael Buch Sandager from Mobiletech in an informing Webinar presenting mobile web development and the use of the Mobiletech platform.

WHO: Corporations and agencies with the need for mobile website production

WHAT: Mobiletech supplies the technology and professional services to help companies publish content on mobile phones via mobile internet and mobile applications.

Mobiletech will present the Mobiletech platform for mobile web and application development. In addition there will be a live demonstration of the mobile website publisher.
The platform is ideal for corporations with content to publish online on mobile phones. It is being used by end-user companies as well as agencies.

Mobiletech has more than a 1.000 sites live in 40 languages and 60 countries. We handle almost 3 million page impressions per day.

Host:          Michael Buch Sandager, CSO
Platform:    Jon Arne Sæterås, Product Director
Demo:        Pål Askvik, Project Manager

Date: Tuesday March 15, 2011
Time: 10:00 am – 11:30 am CET


Date: Friday March 18, 2011
Time: 1:00 pm – 2:30 pm CET

How to? Once registered, you will receive a link to the webinar. Just activate the link and follow instructions. You will need internet access and speakers.

Register: Please register using this form

Questions and contact:
Michael Buch Sandager

+45 2342 0558

New Sales Director Denmark

Written by Mobiletech

Friday, January 28th, 2011

We are pleased to welcome Anne Sofie Josephsen to the Mobiletech team.

Anne Sofie will be in place as the Sales Director in Copenhagen February 1st. We are confident that she will take good care of our Danish customers.

Welcome to Mobiletech, Anne Sofie!

Mobile Apps

Written by Mobiletech

Friday, January 7th, 2011

To discuss mobile strategy and mobile apps, please contact Mobiletech:

Mobiletech recognised as one of the 500 fastest-growing technology companies in Europe

Written by Mobiletech

Monday, December 6th, 2010

Mobiletech has emerged as a winner in the Deloitte Technology Fast 500 EMEA 2010 rankings, which recognises the 500 fastest-growing technology companies across Europe, the Middle East and Africa (EMEA), based on percentage revenue growth over a five year period. Mobiletech was also ranked as one of the 50 high-growth technology companies in Norway.
Mobiletech was ranked as number 141 in Europe and as the Mobiletech CEO, Christian Erichsen states: “We are very pleased to receive this recognition and we are constantly working to achieve our goals and continue to make the best products for our customers”.

Background for the Deloitte Technology Fast 500 EMEA 2010
The Technology Fast 500 awards act as an industry benchmark signifying the company’s accomplishment to shareholders, venture capitalists and industry analysts alike. Each year companies innovate, overcome obstacles and systematically defy the odds. The Technology Fast 500 EMEA programme recognizes these efforts in its annual ranking of the 500 fastest-growing technology companies across Europe, the Middle East and Africa. The programme is based on percentage revenue growth over five years and recognizes all areas of technology and includes both public and private companies.

About Mobiletech
Mobiletech is a leading worldwide supplier of software solutions to enable the mobile web. The Mobiletech Mobile Web Platform covers all the tools and elements needed to enable an engaging presence on the mobile web and removes the technical complexity of delivering content to multiple devices, browsers and networks. Mobiletech works with customers spanning from large media corporations, store fronts and mobile operators to organizations, brands and mobile marketing solutions.
Referances: The Washington Post, The Globe and Mail, Aftonbladet, DSB (Danish State Railway), NDC|VBK, Telia, Telenor, Voice of America, News of the World, TV2, and Aftenposten.

Mobiletech CSO, Michael Buch Sandager, was elected chairman of Nordic MMA

Written by Mobiletech

Friday, October 8th, 2010


Launches Local Councils in Hungary and Nordic States; Elects Chairs

New York, London, UK, Singapore & Sao Paulo: October, 2010
– The MMA (Mobile Marketing Association) announced the launch of new Local Councils in Hungary and the Nordics at its MMA Forum in London. The launches are a reflection of the growing recognition across the markets of the importance of mobile within the marketing mix, and the need for industry support and guidance to create success. The establishment of the Councils also represents further evidence of the MMA’s focus on providing local relevance for its members, as well as regional actions and a global perspective.

“The MMA is glad to be able to respond to the demands of mobile marketing communities throughout Europe, the Middle East and Africa for local focus with the establishment of relevant action-orientated councils,” said Paul Berney, MMA CMO and EMEA MD. “The MMA’s membership levels across EMEA are now at record levels and with plans for the creation of an East African hub as well, we are set for further expansion.”

With 10 members at launch in Hungary and 11 across the Nordics, and the expectation of doubling membership within twelve months, both councils will focus on applying the MMA’s new building blocks to promote, educate, measure, guide and protect, the markets in their countries. Both new councils have stated that they will lead with particular initial emphasis on promotion and education amongst brands and agencies.

Elected by members to lead MMA Nordics as co-Chairs, Jimmy Nordbeck, Co-founder and Marketing Director of Golden Gekko, and Michael Buch Sandager, CSO of Mobiletech A/S and Managing Director of Mobiletech Denmark, bring significant experience of creating mobile marketing success for a number of leading brands and agencies.

“The founding member companies of MMA Nordics have great experience across a number of different mobile marketing specialties and will use that experience to counter the challenges that face brands and agencies face when approaching mobile for the first time. We will work to make it a lot easier for companies to go mobile and utilise the endless opportunities for consumer engagement,” commented MMA Nordics co-Chair Jimmy Nordbeck.

“In line with the MMA’s building blocks of promotion, education and measurement, we will work to make the mobile marketing landscape across the Nordic states a lot more visible and easy to understand – demonstrating the mobile channel’s potential and contributing to research and metrics,” continued fellow MMA Nordics co-Chair Michael Buch Sandager.

As Chairman of the Hungarian Mobile Marketing and Content Industry Association, Krisztián Tóth will help lead the conversion of the Association to become MMA Hungary. The transition became the obvious route to follow once the wide range of synergies and opportunities for cooperation between the two organizations was realized.

“We have already been working on a number of initiatives to create a strong local presence ahead of launch,” stated MMA Hungary Chairman Krisztián Tóth. “I am looking forward to collaborating closely with all the Hungarian members to bring the MMA’s global leadership and regional knowledge to bear on local activity to create an even more productive and successful mobile marketing industry for all.”

Hungary and the Nordics join the list of already established councils in Austria, Canada, France, Germany, Italy, India, the Philippines, South Africa, Spain, Turkey and the United Kingdom. Both launching with a full complement of mobile marketing innovators, the founding members of MMA Hungary and MMA Nordics are:

MMA Nordics:

  • Ericsson
  • Golden Gekko
  • GroupM
  • Mcard
  • Mediaedge CIA
  • Mobiento
  • Mobiletech
  • Telenor
  • More Mobile Relations
  • Sony Ericsson
  • Comcom

MMA Hungary:

For information on how to participate in either Local Council, please contact the MMA membership team at .

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA’s primary focus is to establish mobile as an indispensible part of the marketing mix.   The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.  The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit


Jen Hibberd, Alex Moorhouse or Robert Haslam

Mi liberty

P:+44 207 751 4444


Washington D.C.