Author Archive

Viborg Municipality meets people where they are – now also on the iPad

Written by Mobiletech

Thursday, August 12th, 2010

Viborg Municipality, which introduced an innovative mobile portal in 2009, is once again a pioneer in the public sector.

As the first municipality in Denmark, Viborg launched a version of the mobile site optimized specifically for the Tablet PC – including iPad. In fact, the site is not only the first iPad site among municipalities – but in practice one of the first iPad optimized sites in Denmark in general.
Viborg’s philosophy is to be present on the media which people use – and the iPad is now among the frequently used technologies.

How can you can make the browsing experience better on the iPad?

You may try the Viborg iPad site if you have access to an iPad: http://viborg.dk

iPad version

Desktop Web version


Mobiletech proudly announce Vårdguiden

Written by Mobiletech

Tuesday, June 1st, 2010

The mobile edition of Vårdguiden is available on http://vardguiden.se/

Read more on SVT and mkse.com.


Libraries goes mobile

Written by Mobiletech

Tuesday, April 20th, 2010

Libraries in Denmark and Mobiletech have developed a mobile site allowing users to manage their books, reservations and even extend the period for loans using their mobile phone. …and this is only phase one.

Check out the mobile site at http://m.bibliotek.dk/.

bibliotek.dk

Facsimile from Børsen.


Meet Mobiletech at mediaXchange next week!

Written by Mobiletech

Thursday, April 8th, 2010

Visit us at mediaXchange 2010 in Orlando at Booth # 905, Orlando, Florida 11–14 April 2010

Book a meeting now!


Mobile Web and iPhone apps, hand in hand

Written by Mobiletech

Wednesday, March 24th, 2010

meny_frontbanner

m.meny.no is a Norwegian convenience chain. Among other things, their online strategy is to utilize the personal relationship with their customers and bring added value to their shopping experience by providing dinner suggestions, food recipes and shopping lists for each customer.

Managing all this information, communicating in many channels, integrating a variety of systems can be challenging. Hence, keeping it down to one single workflow for all channels is crucial for Meny. This means that content and users (CRM) is managed one place for desktop websites, mobile web site and the iPhone application.

Their iPhone application is extremely cost efficient as the application contains a web browser that displays the iPhone optimized mobile website. This means that the contents of the iPhone app can be managed in their existing workflow and management systems while still utilizing the unique aspects of mobile web.

This way, Meny gets the best of both worlds

· Distribution in Appstore

· Low application development and maintenance cost.

· Integrated workflows

· Mobile web covering all mobile devices including applications

· Appstore business model, and Mobile Web business model available at the same time

With Mobiletech Frame this is an efficient way of distributing content across multiple platforms. Whit the web as platform and introduction of HTML5 functionality, such as offline access and local storage, mobile web based applications perform very well compared to native iPhone apps and scores much higher on flexibility.

Meny on mobile: http://m.meny.no/
Meny in the Appstore: search for “Meny”.


Mobiletech and CCI Europe becomes partners

Written by Mobiletech

Friday, March 12th, 2010

118496v2v1 CCI Europe is a company with long experience in helping news publishers to get the most out of their content. Both CCI Europe  and their customers acknowledges that mobile is an important piece of this puzzle. So it is with great excitement and joy we now announce that CCI Europe and Mobiletech now are partners! The partnership will give the news publishers the possibility to harness all aspects of the mobile web in an seamless and integrated manner.

We look forward to the cooperation!

About CCI Europe

CCI is part of the Stibo Group and today the leading provider of editorial and advertising solutions for cross-media news environments.

We provide the platform to support the evolving needs of the world´s leading news organizations, and our scalable solutions help growing media brands optimize their business strategies. Constant innovation and strong customer commitment remain the cornerstones of CCI´s business model.

Our history of developing technology for the world’s leading news publishers is unrivalled. Since its establishment in 1975, CCI has delivered breakthrough solutions to media organizations around the world enabling them to develop their business in changing markets.

We continually work to enhance our offerings based on customer feedback and detailed industry knowledge. We establish close relationships with our customers for real-world experience and recommendations. Our ongoing goal is to empower our customers to manage cross-media publishing, to re-use content across properties, to enhance editorial quality and to streamline advertising sales and production.

The products of our efforts are the leading newsroom and ad sales and ad production solutions, CCI NewsDesk, CCI NewsGate and CCI AdDesk, which are renowned throughout the industry and operating in more than 100 media organizations across five continents.

CCI has approximately 200 employees working in the main office in Aarhus, Denmark, and in our offices in the US,  Germany and Australia.


SAXOTECH and Mobiletech partners up

Written by Mobiletech

Friday, March 12th, 2010

logo_saxotech Mobiletech is happy to announce a partnership with SAXOTECH. The partnership gives hundreds of content owners around the world easy access to the mobile value chain, all within their existing workflows and work processes.

SAXOTECH has a proven track record and powers many demanding customers. The growth of the mobile web fuels the customers’ demand of enabling end users to consume content on handheld devices. Hence, the partnership has excellent timing and gives immediate value to content owners.

We look forward to the mobile future!

About SAXOTECH

At SAXOTECH we are dedicated to helping media companies address the changing behaviours of consumers by providing enterprise content management and monetization solutions. Today, our solutions are used by more than 600 organizations around the world. Media groups and independent companies alike use our scalable, easy-to-implement solutions to efficiently plan, create, edit and publish to multiple channels as well as to develop new revenue streams.

Our multi-channel publishing products streamline workflow, provide multi-channel distribution, increase readership, generate new revenue streams and reduce operating costs. SAXOTECH’s Online Ad Solutions increase internal efficiencies, enhance end-user experiences, maximize advertising profitability and capture local market segments. Our products and solutions deploy easily, require minimal management and are simple and intuitive to use. When combined with SAXOTECH’s managed services our products and solutions can be rapidly integrated on our Cloud platform without the need to build or deploy a costly infrastructure.

SAXOTECH also provides a full line of professional services designed to complement its suite of products and solutions. Many of our professionals have spent years in the media industry and understand the demands you face every day. From implementation, to integration, to training and to custom development, SAXOTECH’s Professional Services team is available to you to ensure predictable results and timely project completions.

SAXOTECH’s solutions and supporting services were designed with your success and profitability in mind.


Mobiletech helps Voice of America go mobile in 25 languages

Written by Mobiletech

Monday, February 15th, 2010

PRESS RELEASE

Mobiletech Press Release February 15th 2010

Media companies are increasingly realizing the importance of incorporating mobile as a part of their digital strategy and launching targeted services for mobile phones. The Scandinavian service provider, Mobiletech, has been chosen by Voice of America as the technology supplier of the mobile solution to the famous international broadcaster.

Voice of America has an overall strategy to engage in a personal relationship with the audience, offering the user to interact and share, but also to become a citizen journalist being able to communicate back from any part of the world. The Mobiletech platform provides through one single codebase, regardless of device, browser and interaction model, easy setup, development and maintenance enabling the content owner to spend the time and resources on creating a compelling user experience!

Rebecca McMenamin, VOA/IBB New Media Director, says, “Mobile is important to Voice of America. Not only is it the fastest growing media on the planet right now, it is important because there are more users of mobile internet in some parts of the world today than of desktop internet. In addition VOA covers large parts of the world where the users are much more likely to use mobile internet than the regular www-site.”

“We are extremely proud that Voice of America has chosen the Mobiletech Mobile Web Framework as a platform for their mobile ambitions, hosting their different language sites on the Mobiletech ASP service platform”, says Mobiletech CEO, Christian Erichsen. Currently upgraded versions of the Spanish and Swahili sites are being launched by Mobiletech, and over the next few weeks a number of the remaining language sites will follow suit.

Example of the first Voice of America mobile sites are available on: http://swahili.voa.mobi

“Mobiletech’s focus is on creating the best possible user experience for the consumer yet at the same time offer flexibility and full editorial control and freedom to the content owners. Especially over the past year, the market has aligned itself to the same vision” says Mobiletech VP Int. Sales, Bjarne Solhaug. A large number of the worlds leading media companies are launching new mobile initiatives at the moment, and Mobiletech has been increasingly able to secure leading brands on its client list, not only in Europe, but also in the USA, Canada and in the Middle East.

About Voice of America:

“Voice of America, which first went on the air in 1942, is a multimedia international broadcasting service founded by the U.S. Government through the Broadcasting Board of Governors. VOA broadcasts approximately 1,500 hours of news, information, educational, and cultural programming every week to an estimated worldwide audience of 125 million people.”

About Mobiletech:

Mobiletech is a software company that provides a scalable and flexible platform to enable the mobile web. Mobiletech was founded in 2005 and has grown to become a leading worldwide provider of advanced mobile enabling software and services for major media companies, brands and corporations. The Mobiletech platform covers all the tools and elements needed to enable an engaging presence on the mobile web and removes the technical complexity of delivering content to multiple devices, browsers and networks.

Among Mobiletech customers are Washington Post, Dagens Nyheter, The Globe and Mail, TV2, Eniro, Aftenposten & Sydsvenskan. Among Mobiletech partners are Escenic, TNS Gallup and CCI Europe.

For more information:

Voice of AmericaMobiletech
www.voanews.com
Rebecca McMenamin, New Media Director
Tel. +1 202-203-4881 
www.mobiletech.mobi
MWC: Michael Buch Sandager, CSO
Tel. +45 2342 0558 
USA: Bjarne Solhaug
Tel. +1 301 648 3485 

Download PDF.

Attached: Screenshot of VOA Swahili Mobile

Voice of America Swahili site


The Globe and Mail

Written by Mobiletech

Wednesday, December 16th, 2009

mt_casestudy_globeandmail

Mobile publishing made easy

It’s never been easier to add mobile to your online presence.

"Escenic and Mobiletech will help form the solid foundation from which The Globe and Mail will build its online and mobile offerings for years to come. The power of the platform and the fact that it gave The Globe the ability to directly control our digital future were key factors in the decision” – Recent Escenic Mobile Solution customer, Angus Frame, the Vice-President of Digital Media at The Globe and Mail.

The Globe and Mail mobile site: http://m.theglobeandmail.com/

The Escenic Mobile Solution is a complete solution for creating and publishing mobile specific websites with the needs of the mobile user in mind. Previous fragmented solutions for the mobile can now be replaced by a modern digital workflow which allows editorial staff to make changes to content instantly in response to changing end user patterns.

(more…)


The Washington Post powered by Mobiletech

Written by Mobiletech

Wednesday, December 16th, 2009

mt_casestudy_washingtonpost.png

The Washington Post selects Mobiletech to power new mobile website.

The Washington Post has unveiled a new mobile version of its website as it seeks to catch up to and surpass the competition in the mobile arena.

The new mobile site is designed for maximum utility for local users, with customized information on things like public transportation, weather and entertainment.  And in the very near future the mobile site will let readers make restaurant reservations, buy movie tickets and get real-time traffic routes.

(more…)


 

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