KAUST – King Abdullah University of Science and Technology
Fleishman-Hillard recently appointed Mobiletech to partner in the custom development of a mobile site for the King Abdullah University of Science and Technology (KAUST), in conjunction with the KAUST Inauguration Ceremony on September 23rd 2009. The Fleishman-Hillard team was responsible for the concept, strategy, and design of the site, and Mobiletech turned the designs into the most distinguished mobile university site live today.
In creating the KAUST mobile site, Fleishman-Hillard’s goal was to establish a mobile presence that would enhance the reputation of this world-class science and technology institution. Furthermore, the site needed to provide an engaging user experience, demonstrate a technically flawless execution, and impress key stakeholders with a visually stunning interface.
Mobiletech was selected based on many different factors. Mobiletech has proven with recent installations throughout the world that we currently have the capability to offer a very competitive solution both as a software installation, a hosted solution, or a hybrid of both solutions. The Mobiletech Mobile Web Framework stands out from all current competitors by the freedom, control and flexibility it offers the brand or the content owners. Mobiletech demonstrated unsurpassed expertise with current mobile technology, long term evolution of experience, reliability of service, and flexibility to work in the nature of a true partnership to best serve the needs of KAUST.
The end result was a highly successful mobile site with a stylized user interface targeted to iPhone and Blackberry devices that degrades gracefully across all other mobile devices, browsers and interaction models. The site was easily developed using a single code base to reduce maintenance costs while still supporting the broadest possible mobile audience.
The KAUST mobile site is accessible from any mobile device at http://mobile.kaust.edu.sa.
Operating in 22 countries throughout the world, Fleishman-Hillard (www.fleishman.com) blends integrated communication strategies with digital technologies to apply diverse approaches that are tailored to fit each client and designed to engage, involve, build loyalty and impact business performance.
About KAUST – King Abdullah University of Science and Technology
King Abdullah University of Science and Technology (KAUST), Saudi Arabia is an international, graduate-level research university dedicated to inspiring a new age of scientific achievement in the Kingdom that will also benefit the region and the world. KAUST is the realization of a decades-long vision of the Custodian of the Two Holy Mosques, King Abdullah Bin Abdulaziz Al Saud.
Mobiletech was founded in April 2005 by an innovative team of telecommunication, banking and investment professionals. The entrepreneurs saw a need to create a platform to bring the worlds of content and mobile together in a way that would create great user experiences for people using mobile devices to view the Web. Since 2005 Mobiletech has grown to be one of the most respected mobile companies in the Nordics, powering the mobile presence of many of the largest media assets in the region.