m.meny.no is a Norwegian convenience chain. Among other things, their online strategy is to utilize the personal relationship with their customers and bring added value to their shopping experience by providing dinner suggestions, food recipes and shopping lists for each customer.
Managing all this information, communicating in many channels, integrating a variety of systems can be challenging. Hence, keeping it down to one single workflow for all channels is crucial for Meny. This means that content and users (CRM) is managed one place for desktop websites, mobile web site and the iPhone application.
Their iPhone application is extremely cost efficient as the application contains a web browser that displays the iPhone optimized mobile website. This means that the contents of the iPhone app can be managed in their existing workflow and management systems while still utilizing the unique aspects of mobile web.
This way, Meny gets the best of both worlds
· Distribution in Appstore
· Low application development and maintenance cost.
· Integrated workflows
· Mobile web covering all mobile devices including applications
· Appstore business model, and Mobile Web business model available at the same time
With Mobiletech Frame this is an efficient way of distributing content across multiple platforms. Whit the web as platform and introduction of HTML5 functionality, such as offline access and local storage, mobile web based applications perform very well compared to native iPhone apps and scores much higher on flexibility.
Meny on mobile: http://m.meny.no/
Meny in the Appstore: search for “Meny”.