Archive for February, 2008

Transcoding issues introduced by Novarra

Written by Jon Arne Sæterås

Product Director

Thursday, February 14th, 2008

It is not long ago the riot against Vodafone UK regarding their launch of Novarra in their network. Now TelaSonera in Sweden has launched the same service for their customers.

This is how the Novarra is presented on Telia Surfport.

On Telia Surfport the SurfOpen service is initiated.

The purpose of Novarra is to transcode web portals made for dekstop devices to readable chunks of information on mobile devices. A good thought of course, and will probably result in more use of the mobile web and more data traffic. Especially since the “pre entered www. curse” is common on the mobile internet. In addition to transcoding, Novarra also places some navigational links and an advertising banner at the top of the page. This is true both for desktop web portals and mobile optimized web portals. According to TeliaSonera, the transcoding of mobile optimized portals is not equally aggressive as for desktop portals. The transcoding affects issues such as editorial control and freedom, device adaptation, security and business models. TeliaSonera has promised to contact us to broaden our understanding of how these issues are attended to.

What it looks like

Below are some pictures of how SurfOpen behaves on the Swedish newspaper Dagens Nyheter tested with a SonyEricson P990.

The desktop web site ( transcoded through the Novarra gateway. All above the logo is SurfOpen.

This is how the mobile portal ( looks like when the presentation is optimised for the requesting device (in this case a SonyEriscsson P990).

This is how the mobile portal ( transcoded through SurfOpen/Novarra. All above the logo is the work of SurfOpen.

This is how the footer on the mobile portal ( looks like through SurfOpen/Novarra.

The http header from a Novarra gateway.

Below is an example of a header request from the Novarra gateway.

user-agent: Mozilla/5.0 (X11; U; Linux i686; en-US; rv: Gecko/20060909 Firefox/ Novarra-Vision/6.9
accept: text/html;q=1.0, text/css; q=1.0, application/x-javascript; q=1.0, text/plain;q=0.8, application/xhtml+xml;q=0.6, application/x-httpd-php;q=0.1, */*;q=0, image/gif; q=1.0, image/jpeg; q=1.0, image/png; q=1.0
accept-charset: ISO-8859-1,utf-8;q=0.7,*;q=0.7
accept-language: sv,en;q=0.9accept-encoding: identity;q=1.0, gzip;q=0.1, *;q=0
x-novarra-device-type: 0
x-device-accept: text/html, application/xml; q=0.90, application/xhtml+xml, multipart/mixed, image/png, image/jpeg, image/gif, image/x-xbitmap, */*; q=0.10
x-device-accept-charset: *
cookie: JSESSIONID=819895CB407417A2D11998C886A782D5; frame_unique=819895CB407417A2D11998C886A782D5
x-device-user-agent: SonyEricssonP990i/R100 Mozilla/4.0 (compatible; MSIE 6.0; Symbian OS; 513) Opera 8.65 [sv]
x-mobile-gateway: Novarra-Vision/6.9 (TELIASONERA; Server-Only)
x-wap-profile: “”, “1-ZmJoNwmHPSZaqJlar2ufOA==”, “2-XnrTOLDzBJdZHN2vSasoNA==”, “3-PmmzhCT0/fx0ZmeXGvbhYQ==”
x-wap-profile-diff: 1; < ?xml version="1.0"?> text/htmlapplication/xml; q=0.90application/xhtml+xmlmultipart/mixedimage/pngimage/jpegimage/gifimage/x-xbitmap*/*; q=0.10
via: 1.1e-mail address is being protected from spambots, you need JavaScript enabled to view it :3128 (squid/2.6.STABLE14-20070821)
cache-control: max-age=259200
max-forwards: 10

If you would like to know more about this issue and how your mobile service is affected by transcoding proxies, please contact us.



The Swedish media companies do not agree with TeliaSoneras approach. All requests to their desktop web pages from the SurfOpen/Novarra gateway are now redirected to

Media coverage:

TeliaSonera responds to the criticism (Swedish).


We are experiencing a constructive dialogue with TeliaSonera.


TeliaSonera has now removed SurfOpen from the portal.

More pics from MWC

Written by

Wednesday, February 13th, 2008

Image report from the last day.

The stand this morning

Cava party yesterday

The venue. Nice warm weather :)

Back stage

The hall

Jon (Bj)arne

Mobiletech in Barcelona

Written by

Monday, February 11th, 2008

Nick at our stand in Barcelona.

Opera thinks WAP must die.

Written by Jon Arne Sæterås

Product Director

Monday, February 11th, 2008

Tor Odland from Opera Software thinks wap must die in this article from Arguing his case by “People want to have the same experience on their mobile as in front of the PC”. Well, for that we have laptops… with all attached limitations. Espen Askvik (CEO) fights back in this article: It’s about the mobile context and meeting the end user on his home turf.

Mobiletech and Escenic team up

Written by Mobiletech

Monday, February 11th, 2008

Mobiletech and Escenic teams up to serve a growing demand for rich and context adapted mobile portals.

During the Mobile World Congress in Barcelona Mobiletech and Escenic made their partnership public. Mobiletech is the preferred partner on the mobile channel. Download the press release below. Se also Mobile World Congress and Yahoo announcing the partnership.

Telecom in USA

Written by

Sunday, February 10th, 2008

From Europe we are pretty spolid with open and friendly mobile operators, offering CPA services, openness etc. Some exceptions though, but I have just been experiencing the US market from the inside talking to people trying to enter the wireless world. They are struggling with the, for us Europeans, unusual ways of making business…

I think Jason Devitt from Skydeck sums it up pretty well.

Its wrong to say that the US market is “behind” compared to the Scandinavian market. It is “behind” or under developed in some terms, but mostly its just different and developing in another direction. Mostly because of the mobile operators reluctance to open up and offer their services in a “CPA”-like way. The results are that the content and service provides take all kinds of strange actions to bypass the carrier-obstacle. For example offering, as a downloadable midlet, what should have been a mobile internet service. They are forced to find alternative platforms to the internet. They are actually seriously discussing sms as a new and hot platform!

Newspapers riding the mobile wave

Written by

Monday, February 4th, 2008

Newspapers riding the mobile wave.

Drammens Tidende (DT), one of Norway’s largest local newspapers, recently launched a tailored newspaper edition especially for the mobile channel. DT’s mobile readers can now access news on the go, which is edited and presented for each reader’s mobile device. Articles contain brief summaries, which enable readers to get an overview of the story at a glance, or click futher to read the complete version. One of the most popular sections is the one covering Drammen’s local football team, Strømsgodset.
DT is also a leading newspaper in the area of interactive engagement with readers through the mobile channel. DT has a dedicated short code 03232 which readers use to send in stories, to make comments on articles and to alert reporters of breaking news. Users can also send videos and pictures via MMS using the same short code which enables multimedia stories to be updated on the desktop on both Web- and mobile editions.
In addition to mastering the mobile interactivity, DT has also implemented Dextella Ads, a powerful tool to manage and display ads on the mobile. DT can now place targeted and time sensitive ads on all their mobile pages. These ads change automatically based on the content of the page and the users’ demographics, such as location, where available.
Check out for a look at the future of mobile newspapers

Plan Norge and Pop Idol team up to help children

Written by

Monday, February 4th, 2008

Pop Idol, Plan Norge and Mobiletech team up for child poverty.

Plan Norge is Norway’s largest sponsor-a-child organisation. Together with the crew from Pop Idol they launched a TV campaign to increase the number of sponsors all over Norway. The judges, hosts and contestants from all five seasons, (including Norway’s world champion Pop Idol, Kurt Nilsen) joined together to help Plan Norge find new sponsors and raise awareness for HIV and child poverty.
The solution included a hosted short code with key words and a micro site. TV viewers sent an SMS in response to an on screen request and received back an SMS with an embedded URL. Users then clicked on the link to register as a new child sponsor. Mobiletech’s SMS gateway was utilised for this event.
Sandro Parmeggiani of Plan Norge says “This is a fairytale. It is almost crazy. I had never dreamt we would get this many sponsors. I had thought we would get 6-7000 new sponsors and then we got 15000!”
Plan Norge now has the functionality to run multiple campaigns using the same call to action to sign up users. In fact, the mobile channel accounts for a third of all new child sponsors at a fraction of the cost of traditional sign up techniques such as call centres and unsolicited mail-outs.
Way to go Plan Norge! 5,000 new children now have a new chance thanks to Pop Idol and Mobiletech.

BI – Norway’s School of Management

Written by

Monday, February 4th, 2008

BI, Norway’s School of Management, allies with Mobiletech to boost the part time enrolments.

BI, one of the largest business schools in Europe, recently undertook an exclusively mobile campaign to increase enrolments for its part time business programmes.
Interested applicants could click on the BI mobile website to read about study programmes, learn about BI’s new internet study initiative, and request a course programme brochure. When users clicked on a link to request a programme, a request was made to a database to pre-populate their name and address. Users simply had to confirm their address and, in just one step, the prospectus was on its way to their home mailbox.
Why was the mobile channel chosen? It simply proved to be the most effective for the targeted market. This campaign was run during the summer holidays and also other times of the year, when mobile data traffic is high. People are out and away from their laptops and PC’s, and are more likely to use their mobile devices extensively. Easiness of the process of subscription motivated students to go ahead and order the study programme. 
Simple idea, great response! This is another example of how Mobiletech is helping its clients to realise the power of the mobile channel.

Dagens Nyheter launches first &quot;newspaper&quot; phone in the world

Written by

Monday, February 4th, 2008

Dagens Nyheter launches first “newspaper” phone in the world.

Sweden’s largest daily newspaper, Dagens Nyheter, has recently claimed to be the first “newspaper” telephone in the world.
The branded offering is a mobile phone that gives the daily’s subscribers free direct access to its mobile website and all the breaking news. Mobiletech’s Dextella platform is the power behind Dagen’s Nyheter’s mobile edition enabling the newspaper to publish content to the right device in the right format.
“We want our readers to be able to follow the news even when they’re in places where they cannot lay their hands on a paper or access the internet on a computer”, says Thorbjoern Larsson, Dagens Nyheter editor-in-chief, in interview with AFP.
Users can surf the newspaper’s mobile site by simply clicking on a specially dedicated “DN” button.
DN reports that it has proved very popular, with Larsson stating: “After we announced the launch we received so many calls that our switchboard broke down. There’s a lot of interest out there.”


Washington D.C.