Archive for April, 2008

Mobiletech’s customer seminar

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Wednesday, April 16th, 2008

On Tuesday 8 April Mobiletech held it’s first customer seminar and we had a great day discussing mobile services and their possibilities.

The COO, Christian Erichsen, has opened the event by talking about how Mobiletech as a company has grown from being a small enterprise to one of the most important in Scandinavia among mobile internet providers. He undelined that it became possible only because of great support and engagement of Mobiletech’s clients, who were and still are constantly working with us to develop new features and products.

The Mobiletech Head of Product Development , Jon Arne Sæterås, summerised general developments and progress in the mobile business sector in 2007. He also introduced our new functionality features, that will have an impact on 2008 and the future of mobile internet in the years to come. Some of the issues he raised were: transcoding, off-portal access, new design elements affecting the mobile lay-out, measurements in the mobile channel and new possibilities in Dextella.

The Felix lunch buffet was no disappointment either, with all kinds of food and deserts, giving us new energy for the next sessions.

Alexandra Solheim from Escenic

Alexandra Solheim from Escenic

Alexandra Solheim from Escenic demonstrated how Dextella and Escenic frame work together, bringing to life The Escenic mobile solution, which makes it easy for content owners to administrate both web and mobile portals in the same user interface.
The Content Manager Pål Askvik showed how to use Dextella dialog, publish and ads and the way these products work together to form a total mobile experience. Building a customer database of mobile consents for communication, sending messages to bring customers to the mobile portals and showing how easy it is to create a lottery – were some of the functions demonstrated on the day. Pål also demonstrated how to use the image blog and how it easily can be a part of any customer site. Dextella ads is the new way of doing advertising in the mobile channel. Accurate measurements according to views, clicks and CTR make it easy to spot the effect of a given banner campaign. All attending clients received a seminar-offer to start using Dextella ads for free on their existing portals.

Our Sales Manager, Lars Ragnar Kristiansen, described three different customer cases where the mobile strategy has been defined, implemented and demonstrated good results.

  • BI – recruiting new students via mobile campaign.
  • Telenor – defining the mobile channel as the most important in dialog marketing towards the mobile customers.
  • Plan Norge – using the mobile channel to recruit more sponsors for children. Amazing results using SMS response with name look up and direct registration.

Mobiletech will make customer seminars a frequent event. It is a great way to contribute and share our knowledge and experience, get to know our customers better and understand customer needs.


Red Herring reveals companies selected for the Red Herring 100 Europe 2008

Written by Mobiletech

Tuesday, April 15th, 2008

Award Recognizes the 100 Most Promising Companies Driving the Future of Technology

Malta, April 15, 2008 Red Herring today announced that Mobiletech AS is a recipient of the Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

”This year’s impressive list of winners demonstrates Europe’s emergence as a major player in the global technology sector,” said Red Herring Editor-in-Chief, Joel Dreyfuss. ”The exceptional accomplishments of European technology companies and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.”

Red Herring’s lists of top private companies are an important part of the company’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

Red Herring’s editorial staff rigorously evaluated more than hundreds of private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

”Winning this prestigious award just two weeks after being named the most innovative player in the Nordic digital content arena by winning Telenor’s Digital Winners Award 2008, is great acknowledgement of our work. It inspires us to continue our efforts to move boundaries by making useful tools for our customers and user friendly solutions to let consumers enjoy rich and rewarding mobile services”, says Espen Askvik, CEO of Mobiletech.

To honor the CEOs of Red Herring top 100 Europe companies, Red Herring has invited each CEO to present his or her company at its Red Herring Europe 2008 event. Scheduled for April 14-16, at the Westin Dragonara Resort, this intimate, three-day event is themed Ahead of the Curve and will explore how European firms are leading the charge in many technology sectors, gaining the competitive advantage, and driving entrepreneurial success in ways that create business opportunities for challengers and incumbents alike.

About Red Herring
Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at

About Mobiletech
Mobiletech ( is an independent Norwegian software company that delivers a complete range of products and services to enable rich and engaging communication through mobile devices. Mobiletech was founded in 2005 and is the power behind advanced mobile services for major media companies, operators and other corporations in Scandinavia. Mobiletech has a dedicated team of passionate professionals with skills in new media, web publishing, mobile content, telecoms, banking and mobile technology. Mobiletech has offices in Norway (Oslo, Bergen and Trondheim), Sweden (Stockholm) and USA (Washington DC)


Washington D.C.