Archive for June, 2008

The impact of Apples iPhone

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Monday, June 30th, 2008

mobile.dn.seThe iPhone is already old news. But is really iPhone what the advertisement claimd it to be? Is the iPhone a “mobiletech-alikes killer”? One of the key selling points was that you finally can read full blown desktop web pages on your mobile phone. That would be a “mobiletech killer”. Now when the iPhone has been in the market for a while, and we have experienced the phone in real life we now know the answer.

A while back I browsed accross this report from Rubicon Consulting.

This is the highlights as I see it:

About 40% of iPhone users say the iPhone has trouble displaying some websites they want to visit. This means that a “traditional desktop web page” is not good enough. Even if this is the killer device that is able to render desktop pages in a OK way. When your users are unhappy with the way your service works on certain devices you need to adapt to these devices. As Mobiletech always have said: “as long as the screen is smaller than on a PC and the interaction model is different from a PC, you will need device adaptation”. In addition to this, the iPhone introduces a set of new features that makes the browsing experience much better when used correctly on the iPhone. These features, such as “page sliding” for example, gives little value on a PC but huge value on the iPhone. Last but not least, the Apple users are used to, or even excepct to be treated specially. They will not settle with a mobile portal designed for “traditional handsets”. They want the Apple experience. So the need for device adaptation is now even bigger than before the iPhone.

The other important highlight is that the iPhone enables the user to actually use mobile internet services. More than 75% of iPhone users say it has led them to do more mobile browsing. Google have registered 50% more searches from iPhone than from any other smartphone. This indicates that Apple has sucseeded in removing some obstacles for the user. Further, AdMob reports for May that the iPhone was in the top 20 devices in every market where Apple has a formal Operator distribution partnership.

For Mobiletech this means that the complexity is increasing in terms of device adaptation. We now have a broader range of devices to support. iPhone also introduced new extremities. The iPhone is extreme in its hardware, software and interaction model. Many of the iPhone sitest out there are tailored for iPhone. Mobiletech does not believe in tailoring portals. Soon you will end up with an unmanagable number of of them. Dextella lets you code your portal once and it works on any device. Also for iPhone ofcourse.

Netcom/TeliaSonera is lauching iPhone 11th of July this summer. I am happy to announce that we are more than ready, we have infact been waiting for this to happen for years. We have already one customer ready for the iPhone launch in Scandinavia. Dagens Nyheter in Sweden. Visit with your iPhone. Picure below shows a screenshot.

Dagens Nyhter in Sweden launched iPhone support on their mobile portal using Dextella So to conclude upon the iPhone; there is nothing but good about it. It is sexy, it works, its fast, it enables the user to use mobile services easily, it give the user value. It is definitely no threat to companies like Mobiletech. On the contrary  we are glad that the iPhone finally has arrived! We have been waiting on it for years. Now we can finally start to develop the software and services we have been holding back due to poor performance. Stay tuned.


  • Apple iPhone: Successes and Challenges | March 31, 2008 35 | ©2008 Rubicon Consulting, Inc. |
  • IntoMobile:
  • AdMob Mobile Metrics Rep (May 2008)

 Read more about dextella and the near future.

Dextella Frame and the next generation

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Monday, June 9th, 2008

Last year was a eventful year in the mobile universe. New and powerful browsers were shipped with the mainstream phones, the iPhone was released and many more events that together contribute to change the world as we just have learned to know it. We are well familiar with the static presentation and generation of sites with a limited support for style sheets and general web design. Suddenly, last year, mobile devices with support for client side scripting with java script arrived. The minute we embraced this innovation the iPhone-effect was over us and the world changed with a blink of an eye.

What this means for a newspaper, magazine or any publisher is that it is now possible to create the compelling user experiences we have dreamt of for years. Mobiletech has had these dreams for several years now and we have only been waited for this paradigm shift to come.

Now that the paradigm shift finally is upon us, we are happy to announce that we are ready!

Mobiletech is releasing Dextella Frame 2.5 Monday 9th of June. This release contains the first set of features that are supported in the new mobile ecosystem. And more features will come in the coming releaser during 2008 as the market becomes ready. Dextella Frame 2.5 will contain the following features:

  • Widget support
  • Full AJAX support
  • CSS 3.0 and javascript support
  • Mobile RSS feeds
  • Handling of Transcoders and browsers
  • Extended presentation template support

Before Christmas 2008 Dextella Frame 3.0 will be released. This release will provide all features needed to create everything from a classic mobile experience, via an AJAX experience to the neat experience that is expected by iPhone users.

What’s so special about this? The important thing here is that the new features are nicely packed into the same abstraction layer as before enabling programmers to make both one-size-fits-all solutions and making something special for a group of users. And the one-size-fits-all approach is of course not the same as “least common denominator” approach. The one-size-fits-all approach will provide anything from static to animated AJAX depending on the device and use case.

 Further, a developer now can create his own widgets, and wrap these into the presentation framework and be sure of that the presentation and user experience is optimal for any device and any other dimension. This is the typical use case of an Escenic Template Developer. The Escenic Mobile Solution will of course benefit from the same upgrades enabling the long wanted really rich user experience.

At the other end of the scale, customers running on the ASP solution will also have access to the same features.

If you want more information on road map, features, the future or anything else, don’t hesitate to contact us! We have even more features we want to share with you.


Washington D.C.