Archive for July, 2008

Swedish Gota Media launches five mobile newspapers

Written by

Thursday, July 31st, 2008

Gota Media, one of the strong media enterprises in Sweden, launched five new mobile newspaper sites in the end of May 2008, using Mobiletech’s Dextella platform.

Gota Media has launched five new mobile newspaers: Smålandsposten, http://mobil.smp.se (http://www.smp.se), Barometern, http://mobil.barometern.se, (http://www.barometern.se), Borås Tidning, http://mobil.bt.se, (http://www.bt.se), Blekinge Läns Tidning, http://mobil.blt.se, (http://www.blt.se) and Oskarshamns-Tidningen, http://mobil.ot.se (www.ot.se).
In addition to dynamic and aesthetic outlook of news flows, these mobile newspaper sites also include guides to “what goes on” in their local areas, restuarant guides with daily menus and also job-ads.

Mathias Carlsson, the Project Manager in Gota Media, says: “We are very satisfied with our new mobile portals, and we’ve done more with this project than we anticipated. Although introducing mobile sites was a new experience for Gota Media, we are very pleased with the results and the cooperation with Mobiletech”. 

This is Gota Media’s first move into the mobile channel, and the launch was very successful. Now the media company is planning to actively promote the mobile editions of the papers in order to increase popularity and traffic, and also add new exciting services. 


Mobile goes live with two new Dutch newspaper sites

Written by

Tuesday, July 29th, 2008

One of the leading Dutch newspapers and book publishers, NDC/VBK (http://www.ndcvbk.nl/), has recently launched two new mobile newspaper sites: Mobiel.lc.nl and Mobiel.dvhn.nl.

One of the leading Dutch newspapers and book publishers, NDC/VBK (http://www.ndcvbk.nl/), has launched two new mobile newspaper sites: Mobiel.lc.nl and Mobiel.dvhnl.nl. The new sites went live on 1st of July.The application service provider solution (ASP) is hosted by Mobiletech. The application helps creating web content which is specifically designed for the mobile, and allows incorporate images and texts into an easy to read format. Mobiletech’s ASP platforms are now used in different languages by several international clients on global scale. We are proud to offer high-quaility, user-friendly and esthetic mobile sites in any language required.


TNS Gallup announces that it will now start measuring the use of the mobile internet by …

Written by Mobiletech

Thursday, July 24th, 2008

(Oslo, July 24th 2008) TNS Gallup announces that it will now start measuring the use of the mobile internet by launching TNS Mobile in Norway.

Use of internet via mobile phone is rapidly increasing and content and service providers are continuing to create new and improved services specifically designed for the mobile internet. To measure the growth of this market, TNS Gallup has introduced a common currency to measure user behaviour across participating mobile internet sites.

TNS Gallup has made an agreement with Norwegian Media Businesses’ Association, to start providing the measurement of mobile internet usage. The agreement will come into action during summer 2008 and official site traffic will be published from August 2008. The traffic reports will be based on a combined solution from Mobiletech and TNS Gallup. Mobiletech is behind the technology which collects raw data while TNS Gallup analyses and reports on the data. The data is collected from the mobile handset, and the mobile operators’ own network systems. The technology measures the content that the user has actually seen, which makes the measurement very reliable. The data collected is independent of operator, the end user’s handset and other technological platforms and infrastructure.

- Members of the Norwegian Media Businesses’ Association have been leaders in developing user friendly mobile services. However a reliable measurement of the mobile internet has not been available up until now.  This agreement with TNS Gallup will give us reliable numbers that can be compared across a number of media assets, so we are very happy that the numbers are going to be published, says Geir Engen, Manager Digital Media, Norwegian Media Businesses’ Association.

- TNS Gallup is proud to be the first to publish traffic data based on this technology. The mobile phone is becoming an increasing important tool to access the internet. The biggest content providers have now established a common currency. This is important for more and more companies choosing to advertise on the mobile internet. TNS Gallup and Mobiletech have succeeded in making a high quality solution in response to demand from the market, says Gudbrand Jevne, General Manger TNS Gallup.

- We have long seen the need for accurate measurement of mobile internet usage and we believe the common currency will have a positive impact on media companies, advertisers and end users. The measurement system is based on technology developed internally by Mobiletech and is more accurate than solutions available up until now. Norway is on the forefront in the development of the mobile internet and this collaboration between  the media companies, TNS Gallup and Mobiletech is strengthening this position, says Espen Askvik, CEO Mobiletech.

About Norwegian Media Businesses’ Association

Norwegian Media Businesses’ Association is the media trade- and tariff organisation in Norway. Our main objectives are to contribute to a diverse, independent and economically healthy industry, secure editorial independence, and work towards securing an overall framework beneficial to the industry’s competitiveness and profitability, thereby securing jobs within the industry.

The organisation counts approx. 311 member businesses, of which 172 are newspapers, 21 printing offices, 26 distribution companies, 24 TV companies, 13 advertising groups, 15 media groups, 11 magazines, 9 multimedia companies, 3 press agencies, 2 radio stations and 1 advertising company. 14 companies are defined in the member group others. The Norwegian Media Businesses’ Association is a member of the Confederation of Norwegian Business, and is the main negotiator vis a vis the labour unions in the media industry. Our managing director is Mr. Arvid Sand.

About TNS Gallup

TNS Gallup is a part of TNS. TNS is a market information group. We are the world’s largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV, radio and print audience measurement and media intelligence services.

TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational organisations.

We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.

We think differently to help our clients build competitive advantage, making TNS the sixth sense of business.

About Mobiletech:

Mobiletech (www.mobiletech.no) is an independent Norwegian software company that delivers a complete range of products and services to enable rich and engaging communication through mobile devices. Mobiletech was founded in 2005 and is the power behind advanced mobile services for major media companies, operators and other corporations in Scandinavia. Mobiletech has a dedicated team of passionate professionals with skills in mobile web publishing, transaction based services, telecoms, banking and mobile technology. Mobiletech has offices in Norway (Oslo, Bergen and Trondheim), Sweden (Stockholm) and USA (Washington DC).

For more information:

TNS Gallup, Harald Kittelsen, Project Manager, Tlf: +47 48 11 84 85, e-mail: Harald.Kittelsen@tns-gallup.no

Mobiletech, Espen Askvik, CEO, Tlf: +47 99 46 64 94, e-mail:

Mediebedriftenes Landsforening, Geir Engen, Manager Digital Media, Tlf: +47 22 86 12 47, e-mail: geir.


Mobiletech announces iPhone support in Dextella

Written by

Friday, July 11th, 2008

(Oslo, Norway and Stockholm, Sweden 11th of July 2008)
In time for today’s worldwide launch of the 3G iPhone, Mobiletech has released enhanced support for the iPhone. Mobiletech’s new iPhone support means that now all of Mobiletech’s customers can have iPhone friendly version of their mobile sites which make use of the iPhone’s unique user interface and powerful iPhone specific features.

Sweden’s largest morning newspaper Dagens Nyheter (DN) is Mobiletech’s first customer live with iPhone specific features on their mobile portal (mobil.dn.se). DN’s mobile site now utilises the best features of the iPhone to create a mobile newspaper experience which is optimized for the iPhone user. Enhanced features, such as providing fingertip sized controls to make it easier for user to navigate, sliding pages, fading images, AJAX and javascript, mean that DN´s iPhone users will enjoy an experience which is simple and fun to use. The support for iPhone is built into the same mobile portal framework as DN currently uses without compromising support for other phone models. Mobiletech’s device detection capabilities also eliminates the need for an iPhone specific URL.

Johan Brandt, Director DN Mobile says, “iPhone invites end users to surf, and has affected our view and demands on mobile internet. Therefore we are optimizing our mobile site to iPhone´s screen and functionality, ready for today’s launch of the device in the Swedish market”.

“Dagens Nyheter has been at the forefront of the mobile newspaper revolution. By enabling enhanced iPhone support on their portal, DN will give its mobile readers the best experience on their new iPhone from its launch”, says Anders Holen, CEO Mobiletech Sweden.

“The iPhone has revolutionized the mobile internet industry with its compelling looks and ease of use. Hence, it is only natural for Mobiletech to build support for iPhone.features into Dextella, Mobiletech’s service delivery platform”, says Espen Askvik, CEO Mobiletech.

About Mobiletech:
Mobiletech (www.mobiletech.no) is an independent Norwegian software company that delivers a complete range of products and services to enable rich and engaging communication through mobile devices. Mobiletech was founded in 2005 and is the power behind advanced mobile services for major media companies, operators and other corporations in Scandinavia. Mobiletech has a dedicated team of passionate professionals with skills in mobile web publishing, transaction based services, telecoms, banking and mobile technology. Mobiletech has offices in Norway (Oslo, Bergen and Trondheim), Sweden (Stockholm) and USA (Washington DC).

About Dagens Nyheter:
Dagens Nyheter is Sweden’s largest morning newspaper with a daily circulation of some 350 000 copies and over one million unique visitors at DN.se. DN is independent; stands free from political parties, organizations and financial interests and work in a liberal and broadminded tradition. The company is a part of the Bonnier Group, one of the leading media houses in Europe.

For more information:
Espen Askvik, CEO Mobiletech, +47 994 664 94,

Anders Holen, CEO Mobiletech Sweden, +46 (0)70 946 19 67,

Johan Brandt, Director DN MobileTel: +46 (0)8 738 15 75/Mob:+46 (0)70 538 12 18, johan.


Read also:


 

Oslo
Bergen
Stockholm
Copenhagen
Washington D.C.
London