Archive for March, 2009

Aftenposten Mobile

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Monday, March 30th, 2009

Norway’s third biggest online newspaper, Aftenposten, has recently gone live with an innovative mobile site using Mobiletech’s Frame rendering software. Not only have they developed a site which adapts to all devices (including the iPhone) they have also gone about it in a very modern way.

After years of experience in mobile, including working with ASP hosted approaches, Aftenposten has chosen Mobiletech’s Frame delivery to power their mobile channel. With Frame, Aftenposten’s own internal staff were able to write jsp-code using Mobiletech’s tag library to develop the mobile pages they wanted. Rather than code for each specific device, Aftenposten was also able to choose a single template and widget framework which in turn created mark-up specifically for each device – while utilising the best features of each. Now Aftenposten are totally self sufficient in the mobile channel, having the editorial freedom and control to deliver content to their readers when, how and where they want it.

Total time between software delivery to a live site was only 5 weeks. The site now contains all the sections you would expect from a newspaper plus a city guide and mobile TV channel – all of which work across compatible devices. We think the team at Aftenposten have done an amazing job. Check it out on your mobile and we think you will agree.

Mobile internet: A Shining light in troubled times.

Written by Jon Arne Sæterås

Product Director

Tuesday, March 17th, 2009

Much has been written about the growth of the mobile internet and the effect of the iPhone on the mobile browsing habits of thousands of millions internet users. This blog hopes to slice through these statistics and provide some thoughts on ways in which content owners and publishers can make use of these trends.

Firstly, lets take a look at the numbers. – Some startling statistics from a number of sources have been appearing which highlight some very exciting trends:

  • ComScore reports that among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.
  • U.S mobile data revenues grew 7.3% in the final quarter of 2008 compared to same quarter in 2007.
  • Growth of the mobile web in the UK was eight times faster than that of the PC-based internet in the third quarter of 2008, according to Nielsen Online.
  • Smartphone growth has been a stand out with 3.7% growth in smartphone in Q4 2008 compared with the same period last year. Source: Gartner.
  • In Europe, IDC’s European Mobile Phone Tracker, vendors shipped 9.3 million units in 4Q08, 25.9% higher than the 7.4 million shipped in 4Q07. Source: IDC European Quarterly Mobile Phone Tracker, February 24, 200
  • In Europe also, Apple achieved a 10.7% market share in the smartphone segment, making it the third biggest segment player in Western Europe. Source: IDC European Quarterly Mobile Phone Tracker, February 24, 200

The statistics are swimming against the current economic trends. In fact some would argue the recession has helped sped up the migration to mobile data and voice use as people look to rationalise their communication spend by ditching their traditional fixed connection, including fixed broadband. The ‘cutting of the cord’ effect seems to be gaining some notoriety. A study from The Nielsen Company says that more than 20 million U.S. telephone households (17 percent) are wireless substituters—homes without landlines that rely solely on a mobile phone for their home telecommunications. Whatever the case, one clear trend is blinding its way forward, more and more people will be using the mobile web to get information more and more often.

While the trend toward mobile internet is fascinating, we still have problems with traditional internet sites being presented incorrectly for mobile. We are not alone in believing that a correctly formatted mobile site is going to deliver a better experience for mobile uses as well utilising the unique features of mobile like location and movement. In fact some of the big boys agree with the launch of rolling out “m.” mobile sites specifically formatted for mobile including,, (the m. Is a different story addressed here - ) The mobile version of facebook has been a big success and many of the major newspapers in each region have opted for sites optimised for the mobile phone and the iphone in particular e.g We at Mobiletech would go as far to say that sites and services built for mobile will start to become a major success in their own right, developing a loyal following amongst mobile only users.

With better service analytics, the case for mobile will be further strengthened by the application of a common currency across the mobile internet. The mobile internet has more information than the traditional such as location, movement and presence. This information can be utilised to achieve better inventory management and ad performance – ultimately leading to the mobile channel being one of the most valuable to content owners as a source of revenue. TNS gallup statistic here in Norway are powered by Mobiletech’s mobile metrics tool Mobiletech would like to have the opportunity to demonstrate the immediate effects of a well designed and executed mobile site. Talk to us about how we can give you the tools to thrive in today’s fastest growing media channel.

EPiServerdagen 2009

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Friday, March 13th, 2009
The EpiServerdagen 2009 took place outside Stockholm on Tuesday March 10th 2009. More than 1000 visitors came to Kistamässan, and Mobiletech were present with 5 of our people. At our stand we presented our EPiServer plugin, in addition to other mobile services.
We also helped EPiServer with our mobile expertise, and did the following:
Mobile portal
Included the agenda and relevant information. The portal is dual language, both Swedish and English. All Swedish end-users will get Swedish text, while international users will get English text.
SMS services
The introduction speaker came to a point where she mentioned the word ‘mobile’, and at the same time we hit the button in our systems, resulting in several hundred sms-messages received by the audience simultaneously. This is always quite a powerful experience!
mVote is a powerful tool where the participants may vote by texting an sms to a short code, e.g. MVOTE 10 (1-4), where 10 is the id of the mVote, and 1-4 is the number of alternatives. An example of an sms can be: MVOTE 10 3 to 72311 (Sweden). The results will be displayed on an automatically updated graph, which can be viewed with a normal web browser. The keynote speaker Tim Forrester asked the following question (results in brackets):
Over the next 12 months, how will your company’s deployments or usage of Web content management change? Will the number of deployments or usage…?
1. Increase (77,3%)
2. Remain the same (15,3%)
3. Be scaled back (1,7%)
4. Don’t know (5,7%)
One interesting quote from one of the sessions:
‘Traffic from mobile handsets towards community sites like facebook/twitter/flickr increased by 152% the last 12 months.’
-and with EPiServer focusing on community solutions for normal websites, that area could be an interesting future for the mobile.
Regards from the Stockholm team:
Emanuel Fratini and Espen Askvik (above)
and, Bjørn Gundersen, Anders Holen and Pål Askvik

SMS keyword notation

Written by Jon Arne Sæterås

Product Director

Tuesday, March 3rd, 2009

SMS is here to stay :) To get the user to send keywords to a short code is a very effective distribution model, easy to track and the perfect way to engage your customers.

However, if you look around you will find diverse ways of telling the poor user how and what to do. Especially when the keyword consist of two parts, i.e. one “main keyword”, then a variable part, for example the email address.

To illustrate, a trend I have seen in Norway is this notation:

"Send SMS <NEWS> to 9999"

What does this tell the user? Well, we experience that many users will do exactly that; typing and sending it which results in no keyword found, because the keyword is not <NEWS>  but NEWS.

The notation <> is used for “variable input”, for example the end user’s email address. Example:

"Send NEWS <your e-mail> to 9999"

So, skip the <> around keywords, you are only confusing the user. You may emphasize the keyword using capital letters, colors, bold etc. Then, for variable input, you can use the <>.


Washington D.C.