Archive for 2010

Mobiletech recognised as one of the 500 fastest-growing technology companies in Europe

Written by Mobiletech

Monday, December 6th, 2010

Mobiletech has emerged as a winner in the Deloitte Technology Fast 500 EMEA 2010 rankings, which recognises the 500 fastest-growing technology companies across Europe, the Middle East and Africa (EMEA), based on percentage revenue growth over a five year period. Mobiletech was also ranked as one of the 50 high-growth technology companies in Norway.
Mobiletech was ranked as number 141 in Europe and as the Mobiletech CEO, Christian Erichsen states: “We are very pleased to receive this recognition and we are constantly working to achieve our goals and continue to make the best products for our customers”.

Background for the Deloitte Technology Fast 500 EMEA 2010
The Technology Fast 500 awards act as an industry benchmark signifying the company’s accomplishment to shareholders, venture capitalists and industry analysts alike. Each year companies innovate, overcome obstacles and systematically defy the odds. The Technology Fast 500 EMEA programme recognizes these efforts in its annual ranking of the 500 fastest-growing technology companies across Europe, the Middle East and Africa. The programme is based on percentage revenue growth over five years and recognizes all areas of technology and includes both public and private companies.

About Mobiletech
Mobiletech is a leading worldwide supplier of software solutions to enable the mobile web. The Mobiletech Mobile Web Platform covers all the tools and elements needed to enable an engaging presence on the mobile web and removes the technical complexity of delivering content to multiple devices, browsers and networks. Mobiletech works with customers spanning from large media corporations, store fronts and mobile operators to organizations, brands and mobile marketing solutions.
Referances: The Washington Post, The Globe and Mail, Aftonbladet, DSB (Danish State Railway), NDC|VBK, Telia, Telenor, Voice of America, News of the World, TV2, and Aftenposten.

News of the World launches new mobile web portal

Written by Jon Arne Sæterås

Product Director

Wednesday, October 27th, 2010

News of the World mobile web site

News International – the company behind famous newspapers such as The Times, The Sun and News of the World, has chosen the Viz Mobile Expansion delivered by Mobiletech and Vizrt as the new platform for mobile web.

The mobile site, that went live last week, is accessed through a paywall – the same paywall as on the full screen website. Once through the paywall, the reader gets access to news articles and images from the paper in a format optimized for all mobile devices.

Developing this advanced mobile service that in many ways is ground-breaking has been really exciting, and it has been fantastic working with the team at News International“, says Mobiletech CSO Michael Buch Sandager.

News of the World is one of the best known tabloids in the world and we are happy to welcome it on the Mobiletech Platform.”

We are Hiring: Are You A Web Expert?

Written by Jon Arne Sæterås

Product Director

Tuesday, October 12th, 2010

Want to work with HTML5, Javascript, CSS3, Geolocation and offline cache? Mobiletech is looking for a front end developer for our R&D team in Stockholm. We need someone who can help us improve our web development platform so that we can create more outstanding mobile and tablet sites for our customers.

We are a bunch of nice and competent guys and can offer a very flexible working environment. We believe in short iterations, continuous testing and integration and focus on quality. We have offices in Stockholm, Bergen, Oslo, Copenhagen and Houston and customers spread all over the world. See our website for more info.

We expect you to have work experience with product development and design, excellent Javascript and CSS skills and programming experience with JSP or PHP. You should also be familiar with HTML5 and javascript libraries. We also require you to document and test your code…

You will work mostly in product development but will also help doing customer implementations. Some travelling is expected.

To apply, please contact andreas..

Mobiletech CSO, Michael Buch Sandager, was elected chairman of Nordic MMA

Written by Mobiletech

Friday, October 8th, 2010


Launches Local Councils in Hungary and Nordic States; Elects Chairs

New York, London, UK, Singapore & Sao Paulo: October, 2010
– The MMA (Mobile Marketing Association) announced the launch of new Local Councils in Hungary and the Nordics at its MMA Forum in London. The launches are a reflection of the growing recognition across the markets of the importance of mobile within the marketing mix, and the need for industry support and guidance to create success. The establishment of the Councils also represents further evidence of the MMA’s focus on providing local relevance for its members, as well as regional actions and a global perspective.

“The MMA is glad to be able to respond to the demands of mobile marketing communities throughout Europe, the Middle East and Africa for local focus with the establishment of relevant action-orientated councils,” said Paul Berney, MMA CMO and EMEA MD. “The MMA’s membership levels across EMEA are now at record levels and with plans for the creation of an East African hub as well, we are set for further expansion.”

With 10 members at launch in Hungary and 11 across the Nordics, and the expectation of doubling membership within twelve months, both councils will focus on applying the MMA’s new building blocks to promote, educate, measure, guide and protect, the markets in their countries. Both new councils have stated that they will lead with particular initial emphasis on promotion and education amongst brands and agencies.

Elected by members to lead MMA Nordics as co-Chairs, Jimmy Nordbeck, Co-founder and Marketing Director of Golden Gekko, and Michael Buch Sandager, CSO of Mobiletech A/S and Managing Director of Mobiletech Denmark, bring significant experience of creating mobile marketing success for a number of leading brands and agencies.

“The founding member companies of MMA Nordics have great experience across a number of different mobile marketing specialties and will use that experience to counter the challenges that face brands and agencies face when approaching mobile for the first time. We will work to make it a lot easier for companies to go mobile and utilise the endless opportunities for consumer engagement,” commented MMA Nordics co-Chair Jimmy Nordbeck.

“In line with the MMA’s building blocks of promotion, education and measurement, we will work to make the mobile marketing landscape across the Nordic states a lot more visible and easy to understand – demonstrating the mobile channel’s potential and contributing to research and metrics,” continued fellow MMA Nordics co-Chair Michael Buch Sandager.

As Chairman of the Hungarian Mobile Marketing and Content Industry Association, Krisztián Tóth will help lead the conversion of the Association to become MMA Hungary. The transition became the obvious route to follow once the wide range of synergies and opportunities for cooperation between the two organizations was realized.

“We have already been working on a number of initiatives to create a strong local presence ahead of launch,” stated MMA Hungary Chairman Krisztián Tóth. “I am looking forward to collaborating closely with all the Hungarian members to bring the MMA’s global leadership and regional knowledge to bear on local activity to create an even more productive and successful mobile marketing industry for all.”

Hungary and the Nordics join the list of already established councils in Austria, Canada, France, Germany, Italy, India, the Philippines, South Africa, Spain, Turkey and the United Kingdom. Both launching with a full complement of mobile marketing innovators, the founding members of MMA Hungary and MMA Nordics are:

MMA Nordics:

  • Ericsson
  • Golden Gekko
  • GroupM
  • Mcard
  • Mediaedge CIA
  • Mobiento
  • Mobiletech
  • Telenor
  • More Mobile Relations
  • Sony Ericsson
  • Comcom

MMA Hungary:

For information on how to participate in either Local Council, please contact the MMA membership team at .

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA’s primary focus is to establish mobile as an indispensible part of the marketing mix.   The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.  The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit


Jen Hibberd, Alex Moorhouse or Robert Haslam

Mi liberty

P:+44 207 751 4444

Success Story for The Globe and Mail

Written by Jon Arne Sæterås

Product Director

Thursday, September 30th, 2010

The Globe and Mail announce it’s successful online and mobile web strategy!

At this year’s IFRA in Hamburg (4-6th October),  Angus Frame, the Vice President, Digital Media at The Globe and Mail and Product Director of Mobiletech, Jon Arne Saeteraas, will share the story on how to create and implement working business models for mobile.
The traffic on increased 12 times
after they installed the Vizrt’s Viz Mobile Expansion (Mobiletech and Vizrt software).

When: Tuesday, 5 October, 15.30
Where: “Trends in Mobile”, Media Port in Hall A.1

The bewildering array of new devices, each with their specific capabilities of screen size, format capabilities and user interfaces, makes it bluntly impossible to deploy a one-size-fits-all content approach to mobile publishing. The sensible method is not to build elements that are specific to a device, but instead create a template based environment that contains policy information indicating how content should be displayed on any device – not just on any one specific device. It is a logical architecture which provides both scalability and flexibility.

The key benefits of the solution is:

  • Publish once – present content as several publications: web, mobile, iPad
  • Support for all types of mobile content
  • Advanced functions for increased usability
  • Always up to date device database
  • Use same URL for mobile and desktop site
  • Enhanced support for Google Android and Apple iPhone platforms
  • Flexible template system for optimised presentation
  • Multiple dimension adaptation and segmentation: Device, operator and market

Do you want to know more?
Mobiletech will be at IFRA on booth 1.501, right beside the Media Port, Hall 1.
You can also get a demo of the complete Vizrt Online and Mobile Suite at the Vizrt Booth, 1.410 Hall 1.

Feel free to book meetings in advance:.

Viborg Municipality meets people where they are – now also on the iPad

Written by Mobiletech

Thursday, August 12th, 2010

Viborg Municipality, which introduced an innovative mobile portal in 2009, is once again a pioneer in the public sector.

As the first municipality in Denmark, Viborg launched a version of the mobile site optimized specifically for the Tablet PC – including iPad. In fact, the site is not only the first iPad site among municipalities – but in practice one of the first iPad optimized sites in Denmark in general.
Viborg’s philosophy is to be present on the media which people use – and the iPad is now among the frequently used technologies.

How can you can make the browsing experience better on the iPad?

You may try the Viborg iPad site if you have access to an iPad:

iPad version

Desktop Web version

Try Mobiletech Frame

Written by Jon Arne Sæterås

Product Director

Friday, July 2nd, 2010

Mobiletech has the pleasure giving you the opportunity to try out our mobile web development framework; Mobiletech Frame.

Simply, go to the demo license ordering page, submit the form and you will get an email with further instructions.

This is an offer to all developers out there who want to explore the possibilities on mobile web. Only requirements to get the demo up and running is a servlet container and your favorite IDE. All features are enabled, including tablet support.

Mobiletech proudly announce Vårdguiden

Written by Mobiletech

Tuesday, June 1st, 2010

The mobile edition of Vårdguiden is available on

Read more on SVT and

Publishing to mobile devices using Escenic

Written by Jon Arne Sæterås

Product Director

Monday, May 31st, 2010

A short video from the NAB 2010 show in Las Vegas. The video gives an overview of how Escenic can publish content to hand-held devices as well as desktop devices, all from the same workflow.

Video by Vizrt

Mobiletech Frame Course, June 8th

Written by Jon Arne Sæterås

Product Director

Wednesday, May 26th, 2010

More information and registration:

This one day course is an unique opportunity to learn the latest techniques and tools from some of the developers of one of the most successful mobile frameworks around. You will learn about mobile web development in general, but we will use most of the day to learn about Mobiletechs mobile web framework.

  • Overview of the mobile landscape
  • Develop using Frame Widgets
  • Device detection and adaptation
  • Extending Widgets and creating your own Widgets
  • Using HTML5 features
  • Developing for iPad and tablets
  • Testing

Who should attend:

This is a customer event for developers with web experience. Java and JSP knowledge is recommended. Prior experience with Mobiletechs Framework is not required.

Speaker: Anders Magnus Andersen

Anders is the head developer in Mobiletech’s Stockholm office and is also the technical product manager of “Mobiletechs Mobile Web Framework”. During his 5 years at Mobiletech, Anders has amassed a wealth of technical and market knowledge about the mobile web. Anders has a CV full of award-winning mobile sites in Scandinavia, and is a key figure in Mobiletech’s technical development.


Washington D.C.