Archive for October, 2010

News of the World launches new mobile web portal

Written by Jon Arne Sæterås

Product Director

Wednesday, October 27th, 2010

News of the World mobile web site

News International – the company behind famous newspapers such as The Times, The Sun and News of the World, has chosen the Viz Mobile Expansion delivered by Mobiletech and Vizrt as the new platform for mobile web.

The mobile site, that went live last week, is accessed through a paywall – the same paywall as on the full screen website. Once through the paywall, the reader gets access to news articles and images from the paper in a format optimized for all mobile devices.

Developing this advanced mobile service that in many ways is ground-breaking has been really exciting, and it has been fantastic working with the team at News International“, says Mobiletech CSO Michael Buch Sandager.

News of the World is one of the best known tabloids in the world and we are happy to welcome it on the Mobiletech Platform.”

We are Hiring: Are You A Web Expert?

Written by Jon Arne Sæterås

Product Director

Tuesday, October 12th, 2010

Want to work with HTML5, Javascript, CSS3, Geolocation and offline cache? Mobiletech is looking for a front end developer for our R&D team in Stockholm. We need someone who can help us improve our web development platform so that we can create more outstanding mobile and tablet sites for our customers.

We are a bunch of nice and competent guys and can offer a very flexible working environment. We believe in short iterations, continuous testing and integration and focus on quality. We have offices in Stockholm, Bergen, Oslo, Copenhagen and Houston and customers spread all over the world. See our website for more info.

We expect you to have work experience with product development and design, excellent Javascript and CSS skills and programming experience with JSP or PHP. You should also be familiar with HTML5 and javascript libraries. We also require you to document and test your code…

You will work mostly in product development but will also help doing customer implementations. Some travelling is expected.

To apply, please contact andreas..

Mobiletech CSO, Michael Buch Sandager, was elected chairman of Nordic MMA

Written by Mobiletech

Friday, October 8th, 2010


Launches Local Councils in Hungary and Nordic States; Elects Chairs

New York, London, UK, Singapore & Sao Paulo: October, 2010
– The MMA (Mobile Marketing Association) announced the launch of new Local Councils in Hungary and the Nordics at its MMA Forum in London. The launches are a reflection of the growing recognition across the markets of the importance of mobile within the marketing mix, and the need for industry support and guidance to create success. The establishment of the Councils also represents further evidence of the MMA’s focus on providing local relevance for its members, as well as regional actions and a global perspective.

“The MMA is glad to be able to respond to the demands of mobile marketing communities throughout Europe, the Middle East and Africa for local focus with the establishment of relevant action-orientated councils,” said Paul Berney, MMA CMO and EMEA MD. “The MMA’s membership levels across EMEA are now at record levels and with plans for the creation of an East African hub as well, we are set for further expansion.”

With 10 members at launch in Hungary and 11 across the Nordics, and the expectation of doubling membership within twelve months, both councils will focus on applying the MMA’s new building blocks to promote, educate, measure, guide and protect, the markets in their countries. Both new councils have stated that they will lead with particular initial emphasis on promotion and education amongst brands and agencies.

Elected by members to lead MMA Nordics as co-Chairs, Jimmy Nordbeck, Co-founder and Marketing Director of Golden Gekko, and Michael Buch Sandager, CSO of Mobiletech A/S and Managing Director of Mobiletech Denmark, bring significant experience of creating mobile marketing success for a number of leading brands and agencies.

“The founding member companies of MMA Nordics have great experience across a number of different mobile marketing specialties and will use that experience to counter the challenges that face brands and agencies face when approaching mobile for the first time. We will work to make it a lot easier for companies to go mobile and utilise the endless opportunities for consumer engagement,” commented MMA Nordics co-Chair Jimmy Nordbeck.

“In line with the MMA’s building blocks of promotion, education and measurement, we will work to make the mobile marketing landscape across the Nordic states a lot more visible and easy to understand – demonstrating the mobile channel’s potential and contributing to research and metrics,” continued fellow MMA Nordics co-Chair Michael Buch Sandager.

As Chairman of the Hungarian Mobile Marketing and Content Industry Association, Krisztián Tóth will help lead the conversion of the Association to become MMA Hungary. The transition became the obvious route to follow once the wide range of synergies and opportunities for cooperation between the two organizations was realized.

“We have already been working on a number of initiatives to create a strong local presence ahead of launch,” stated MMA Hungary Chairman Krisztián Tóth. “I am looking forward to collaborating closely with all the Hungarian members to bring the MMA’s global leadership and regional knowledge to bear on local activity to create an even more productive and successful mobile marketing industry for all.”

Hungary and the Nordics join the list of already established councils in Austria, Canada, France, Germany, Italy, India, the Philippines, South Africa, Spain, Turkey and the United Kingdom. Both launching with a full complement of mobile marketing innovators, the founding members of MMA Hungary and MMA Nordics are:

MMA Nordics:

  • Ericsson
  • Golden Gekko
  • GroupM
  • Mcard
  • Mediaedge CIA
  • Mobiento
  • Mobiletech
  • Telenor
  • More Mobile Relations
  • Sony Ericsson
  • Comcom

MMA Hungary:

For information on how to participate in either Local Council, please contact the MMA membership team at .

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA’s primary focus is to establish mobile as an indispensible part of the marketing mix.   The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.  The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit


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