Archive for 2010

Mobiletech and CCI Europe becomes partners

Written by Mobiletech

Friday, March 12th, 2010

118496v2v1 CCI Europe is a company with long experience in helping news publishers to get the most out of their content. Both CCI Europe  and their customers acknowledges that mobile is an important piece of this puzzle. So it is with great excitement and joy we now announce that CCI Europe and Mobiletech now are partners! The partnership will give the news publishers the possibility to harness all aspects of the mobile web in an seamless and integrated manner.

We look forward to the cooperation!

About CCI Europe

CCI is part of the Stibo Group and today the leading provider of editorial and advertising solutions for cross-media news environments.

We provide the platform to support the evolving needs of the world´s leading news organizations, and our scalable solutions help growing media brands optimize their business strategies. Constant innovation and strong customer commitment remain the cornerstones of CCI´s business model.

Our history of developing technology for the world’s leading news publishers is unrivalled. Since its establishment in 1975, CCI has delivered breakthrough solutions to media organizations around the world enabling them to develop their business in changing markets.

We continually work to enhance our offerings based on customer feedback and detailed industry knowledge. We establish close relationships with our customers for real-world experience and recommendations. Our ongoing goal is to empower our customers to manage cross-media publishing, to re-use content across properties, to enhance editorial quality and to streamline advertising sales and production.

The products of our efforts are the leading newsroom and ad sales and ad production solutions, CCI NewsDesk, CCI NewsGate and CCI AdDesk, which are renowned throughout the industry and operating in more than 100 media organizations across five continents.

CCI has approximately 200 employees working in the main office in Aarhus, Denmark, and in our offices in the US,  Germany and Australia.

SAXOTECH and Mobiletech partners up

Written by Mobiletech

Friday, March 12th, 2010

logo_saxotech Mobiletech is happy to announce a partnership with SAXOTECH. The partnership gives hundreds of content owners around the world easy access to the mobile value chain, all within their existing workflows and work processes.

SAXOTECH has a proven track record and powers many demanding customers. The growth of the mobile web fuels the customers’ demand of enabling end users to consume content on handheld devices. Hence, the partnership has excellent timing and gives immediate value to content owners.

We look forward to the mobile future!


At SAXOTECH we are dedicated to helping media companies address the changing behaviours of consumers by providing enterprise content management and monetization solutions. Today, our solutions are used by more than 600 organizations around the world. Media groups and independent companies alike use our scalable, easy-to-implement solutions to efficiently plan, create, edit and publish to multiple channels as well as to develop new revenue streams.

Our multi-channel publishing products streamline workflow, provide multi-channel distribution, increase readership, generate new revenue streams and reduce operating costs. SAXOTECH’s Online Ad Solutions increase internal efficiencies, enhance end-user experiences, maximize advertising profitability and capture local market segments. Our products and solutions deploy easily, require minimal management and are simple and intuitive to use. When combined with SAXOTECH’s managed services our products and solutions can be rapidly integrated on our Cloud platform without the need to build or deploy a costly infrastructure.

SAXOTECH also provides a full line of professional services designed to complement its suite of products and solutions. Many of our professionals have spent years in the media industry and understand the demands you face every day. From implementation, to integration, to training and to custom development, SAXOTECH’s Professional Services team is available to you to ensure predictable results and timely project completions.

SAXOTECH’s solutions and supporting services were designed with your success and profitability in mind.

Thank you all who visited us at MWC in Barcelona

Written by Jon Arne Sæterås

Product Director

Thursday, March 4th, 2010

Barcelona is the perfect place for meeting interesting people with a passion for mobile, as your self. We got many new ideas and projects from you and we are eager to get going! Thank you for taking your time to meet us!

Did you miss us or did you not go to Barcelona this year? No worries, have a look at our activity calendar and book a meeting with us at one of the conferences. Closest up is mediaXchange in Orlando.

Here are some videos from the conference as well:

Michael interviewed by


John Arne interviewed by (in Norwegian)


Mobiletech helps Voice of America go mobile in 25 languages

Written by Mobiletech

Monday, February 15th, 2010


Mobiletech Press Release February 15th 2010

Media companies are increasingly realizing the importance of incorporating mobile as a part of their digital strategy and launching targeted services for mobile phones. The Scandinavian service provider, Mobiletech, has been chosen by Voice of America as the technology supplier of the mobile solution to the famous international broadcaster.

Voice of America has an overall strategy to engage in a personal relationship with the audience, offering the user to interact and share, but also to become a citizen journalist being able to communicate back from any part of the world. The Mobiletech platform provides through one single codebase, regardless of device, browser and interaction model, easy setup, development and maintenance enabling the content owner to spend the time and resources on creating a compelling user experience!

Rebecca McMenamin, VOA/IBB New Media Director, says, “Mobile is important to Voice of America. Not only is it the fastest growing media on the planet right now, it is important because there are more users of mobile internet in some parts of the world today than of desktop internet. In addition VOA covers large parts of the world where the users are much more likely to use mobile internet than the regular www-site.”

“We are extremely proud that Voice of America has chosen the Mobiletech Mobile Web Framework as a platform for their mobile ambitions, hosting their different language sites on the Mobiletech ASP service platform”, says Mobiletech CEO, Christian Erichsen. Currently upgraded versions of the Spanish and Swahili sites are being launched by Mobiletech, and over the next few weeks a number of the remaining language sites will follow suit.

Example of the first Voice of America mobile sites are available on:

“Mobiletech’s focus is on creating the best possible user experience for the consumer yet at the same time offer flexibility and full editorial control and freedom to the content owners. Especially over the past year, the market has aligned itself to the same vision” says Mobiletech VP Int. Sales, Bjarne Solhaug. A large number of the worlds leading media companies are launching new mobile initiatives at the moment, and Mobiletech has been increasingly able to secure leading brands on its client list, not only in Europe, but also in the USA, Canada and in the Middle East.

About Voice of America:

“Voice of America, which first went on the air in 1942, is a multimedia international broadcasting service founded by the U.S. Government through the Broadcasting Board of Governors. VOA broadcasts approximately 1,500 hours of news, information, educational, and cultural programming every week to an estimated worldwide audience of 125 million people.”

About Mobiletech:

Mobiletech is a software company that provides a scalable and flexible platform to enable the mobile web. Mobiletech was founded in 2005 and has grown to become a leading worldwide provider of advanced mobile enabling software and services for major media companies, brands and corporations. The Mobiletech platform covers all the tools and elements needed to enable an engaging presence on the mobile web and removes the technical complexity of delivering content to multiple devices, browsers and networks.

Among Mobiletech customers are Washington Post, Dagens Nyheter, The Globe and Mail, TV2, Eniro, Aftenposten & Sydsvenskan. Among Mobiletech partners are Escenic, TNS Gallup and CCI Europe.

For more information:

Voice of AmericaMobiletech
Rebecca McMenamin, New Media Director
Tel. +1 202-203-4881
MWC: Michael Buch Sandager, CSO
Tel. +45 2342 0558 
USA: Bjarne Solhaug
Tel. +1 301 648 3485 

Download PDF.

Attached: Screenshot of VOA Swahili Mobile

Voice of America Swahili site

Is the iPad a mobile device like any other mobile phone in terms of browsing?

Written by Jon Arne Sæterås

Product Director

Thursday, January 28th, 2010

Well, then the iPad is launched, finally. The internet is full of reviews and opinions, so I will not replicate that. iPad_times_42245a

I am sure this device will satisfy some needs out there (I will get one, for sure! Me and my sofa have the need), but the main question concerning us there at Mobiletech is; Is this a mobile device that we should enable support for in our software- and service offering?

We have said earlier that we are not sure, yet. Until now the tablets have been the magic device everyone talks about but no one have seen or tried. Some said it would be the silver bullet and the missing link, other more sceptical. We are still not sure about if, how or when we will enable support for such devices as the iPad. We would like the feedback from you to help us make this decision.

Let me explain how we consider our role: We make digital content fit into the mobile browsing context so that it is easy and enjoyable to consume and interact with. So the question we ask our selves is “can we do anything to make the browsing experience better on the iPad based on the dimensions in mobile that are our core?”

Below is a simple pros and cons table from the top of my head.

Yes, its a mobile device that should be treated as any other mobile phone or handheld deviceNo, this device does not need any adaption.
  • iPad has an interaction model that is not ideal for sites built for the mouse and keyboard as the input devices.
  • The average web site out there today will not be fully compatible with the context the iPad provides.
  • The iPad has a “mobile phone operating system”, same as iPhone.
  • The device comes with a SIM (some devices).
  • The device is mobile.
  • Preferred device for surf and read email and other “30 sec tasks” you wont use your PC or laptop for.
  • Does not support flash.
  • No multitasking.
  • The screen size is close to other high end devices (N900 etc) that we do consider mobile devices and hence support.
  • Low bandwidth using 3g, demand optimizing of data sent across.
  • Wap billing and other network services may work and be value adding if 3G is enabled.
  • The screen is big enough to browse and read sites made for desktop/laptop devices.
  • Powerful processor compared to many “classic mobile phones”.
  • Do support html5 fairly well, in addition to other “desktop mark-up standards”.
  • iPad is not “the new mobile phone” and will not replace mobile phones. Its a new “device class”.
  • The browser handles web sites very well (except flash, Adobe says its around the corner).
  • No GPS, cant utilize location fully.
  • Not necessarily as personal a device as the mobile phone is.
  • It is not a pocket device, that is “always with you”

So there are definitely many features we currently offer through our software that the iPad could benefit from. Our finger-tip-touch-friendly widgets (like for the iPhone), billing, identification and location, mobile metrics services are just a few. There is no doubt that our Mobiletech Frame product already support the iPad and can produce a site that utilises all unique aspects on the iPad, much better than a “regular web site”! On the other hand there are some points indicating that this device should not be treated as a handheld or mobile device as it does not share all capabilities a regular mobile phone holds. The iPad will not replace the PC, laptop or the mobile phone. If you have the time, use our framework to create a iPad optimised site. You will be amazed about the difference.

So we have not yet decided our position. We need to try and evaluate the device before we can recommend anything. The most important thing for us is that our offering fits into your workflow and value chain. We can do both or a little bit of everything. Hence, we would like to invite you to give your opinion on the iPad. Would an “iPad optimised browsing experience” be something you would except from Mobiletech? Please comment this blog post, send us an email, tweet us or call us.

The Mobile Web traffic is increasing rapidly in Norway

Written by Jon Arne Sæterås

Product Director

Tuesday, January 19th, 2010

During 2009 there has been an incredible growth in the usage of mobile web in Norway. I have compiled an illustration below from TNS-Gallups data. The graph shows number of unique users. The winner is with a growth of 111%. When it comes to number of page views is the winner with an increase of 177% (!) but “only” 66% increase in number of unique users.

In total across all measured sites we have and an over all growth in number of page views by 110% in 2009.


Mobiletech believe this trend will continue in 2010 as more and more sites and portals are being adapted to mobile.


Washington D.C.