Dagens Nyheter gets a mobile makeover in conjunction with is online big cousin.
“We want to be where our readers want us to be”, says Thorbjörn Larsson, the Chief Editor of Dagens Nyheter.
Dagens Nyheter has had a track record of innovation and has been interacting with their readers via the mobile channel using Mobiletech’s Dextella platform since November 2006. On 28th of November 2007 they re-launched their mobile internet site with a look and feel to match its online cousin, but certainly tailored to the mobile context. They also added new exciting features such as weather and traffic information from over 240 towns in Sweden.