August 19, 2008

Mobiletech launches into Denmark with a new Danish subsidiary lead by the former leadership …

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(Oslo, Copenhagen, August 19th 2008) Mobiletech launches into Denmark with a new Danish subsidiary lead by the former leadership team of iLoop Mobile Denmark.

Mobiletech, the leading software company for mobile web tools in Scandinavia, fills the void created by the recent departure of iLoop Mobile Denmark from the Danish market.

Mobiletech, the leading software company for mobile web tools in Scandinavia, fills the void created by the recent departure of iLoop Mobile Denmark from the Danish market.

For many years iLoop Denmark has been a significant part of the mobile market and has worked successfully with brands, mobile operators and corporations in the Danish market. Recently, iLoop’s US parent, iLoop Mobile Inc. chose to close its activities in the Danish Market.

“When a significant player in the market departs, it leaves the customers in a difficult situation. We don’t think it is good for them or the market. With our move into Denmark, we will give these customers an opportunity to continue their mobile services with the least disruption as possible” says CEO Mobiletech, Espen Askvik.

Mobiletech establishes an office in Denmark and introduces innovative solutions.

Mobiletech is now establishing an office in Copenhagen. Composition of the Danish office of Mobiletech is made up of the former core expert team of iLoop Mobile Denmark:

Michael Buch Sandager (former iLoop Denmark CEO), Director, Denmark
Karsten Viuf (former  iLoop Denmark Sales Director), Sales Director, Denmark       
Baldur Norddahl (former iLoop CTO), Technical Consultant Denmark

”Mobiletech has a comprehensive platform for all types of mobile activities. It is one of the most successful companies in its field, highlighted by its impressive customer portfolio. Together our core philosophy will be to deliver dynamic services which give tangible results to our customers. Mobiletech’s toolset also allows customers to develop and administrate their mobile services” says Michael Buch Sandager.

The platform has SMS and MMS gateway, a CMS system for mobile sites and retail functionality for  the sale of mobile content and the administration of a mobile storefront. There is streaming functionality and an ad management tool for mobile ads plus advanced tools for reporting, CRM and response marketing campaigns.

“The Danish market is in the middle of an exciting growth phase. For Mobiletech, acquiring iLoop Denmark’s core team represents a great opportunity to enter the market with a commanding presence” says Espen Askvik, CEO Mobiletech.

“The mobile market is developing rapidly, and increasing demands face the service providers. The next couple of years we will see a multitude of new services that include integrated mobile web services, and it is good news for the market as such that a player like Mobiletech enters the marketplace”, says Steffen Krabbenhøft, Mobile Director of Mediacom Denmark – one of the most profiled mobile experts of Denmark.

About Mobiletech

Mobiletech is a software company that develops scalable and flexible services for mobile media publishers and content owners. Mobiletech was founded in 2005 and is today one of the leading suppliers of services for companies, operators, commercial, and retailers in Norway and Sweden
Mobiletech’s platform consists of a suite of products which together form all the tools and elements that are required to communicate through the mobile channel. In particular it is designed to provide the end user with an intuitive, user friendly path to the mobile world. Mobiletech was recently awarded as ‘The most innovative player in the Nordic digital market” in 2008 by Telenor. Mobiletech was also included in the Red Herring top 100 companies in Europe 2008.

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