Drammens Tidende has been a Mobiletech customer for a while and they have really taken the mobile channel seriously; mobile portal of course, dedicated short number for sms and mms and (here it comes) they are doing an excelent job in telling their readers how to utilize the mobile channel.
This is a pic from the back of their newspaper:
(sorry for the poor quality…)
Good work! Heia Drammen !