Archive for March, 2008

Mobiletech awarded Telenor Digital Winner Prize 2008 for mobile innovation

Written by Mobiletech

Friday, March 28th, 2008

Mobiletech wins the Telenor Digital Winners prize 2008!

Mobiletech awarded Telenor Digital Winner Prize for mobile innovation
(Fornebu, 28 March, 2008) The Norwegian software company Mobiletech has won the Telenor Digital Winner Prize. The prize, worth NOK 250,000, has been awarded to the company for supplying innovative solutions that encourage the use of the mobile Internet.

The formal prize-giving took place yesterday evening in connection with the Digital Winners seminar which is arranged by Telenor and World Association of Newspapers (WAN) in Telenor’s headquarters at Fornebu.

Mobiletech, which employs 25, won the prize for its unique publishing system that makes it easy for content providers to publish, show and invoice content directly to their customers.

Berit Svendsen, chairman of the jury for the Digital Winner Prize together with Espen Askvik, the CEO of Mobiletech.

“We are awarding this Nordic prize because we want to encourage our content partners to develop services that are even more user-friendly, new and innovative. We have been impressed by Mobiletech’s work to promote the mobile Internet; they are a force for innovation in the content market,” says Berit Svendsen, chairman of the jury for the Digital Winner Prize and VP, Head of Product and IS, in Telenor Norway.

In its assessment, the jury was especially impressed by how user-friendly Mobiletech’s solutions are and how well users have taken to them. The jury also liked that Mobiletech’s products encourage customers and content providers to use digital channels in a new and innovative way.

There were many good candidates and following intense discussions they were left with three finalists. The two other finalists were the Norwegian Broadcasting Corporation (NRK) and the Danish Broadcasting Corporation (DR). NRK was nominated for Rubenmann, which was the first Norwegian TV series created exclusively for the mobile. DR was nominated for its DR Update service, an innovative news channel that embraces several access technologies.

“Telenor wants to encourage the use of digital channels such as mobile phones, TV and the Internet. New services must be user-friendly if they are to be used. Services launched before they are thoroughly tested with end users are seldom profitable, neither for Telenor nor the suppliers,” says Berit Svendsen.

The prize was presented during a two-day seminar hosted by WAN and Telenor, and the programme continues on Friday, with international speakers, with companies such as Google, Nokia, Adobe and Warner Music being represented.

Red Herring Selects Mobiletech as a Finalist for The Red Herring 100 Europe 2008

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Tuesday, March 25th, 2008

Malta , March 20, 2008 – Red Herring today announced that Mobiltech was named a Finalist of Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

Red Harring 100 finalist

“This year’s impressive list of submissions from companies demonstrates Europe’s growing role as a major center of innovation in the global technology sector, said Red Herring Editor-in-Chief Joel Dreyfuss. “The exceptional accomplishments of European technology startups and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.

Red Herring’s lists of top private companies are an important part of the publication’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay, and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

Red Herring’s editorial staff rigorously evaluated several hundred private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

Red Herring will honor the Red Herring 100 Europe Finalist companies at its Red Herring Europe 2008 event. Scheduled for April 14-16, at the Westin Dragonara Resort, this intimate, three-day event is themed “The Pursuit of Disruption” and will explore how European firms are leading the charge in many technology sectors, gaining the competitive advantage, and driving entrepreneurial success in ways that create business opportunities for challengers and incumbents alike.

About Red Herring
Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at

INMA talks Mobile Marketing

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Thursday, March 13th, 2008

INMA, Norway’s Interactive Marketing Association, highlights Mobiletech’s case studies as examples of mobile marketing successes.

INMA, Norway’s Interactive Marketing Association, has recently released a new section of their website devoted to mobile marketing. There is information about marketing strategies, SMS campaigns, banner ads, success factors and the future trends in this rapidly developing channel.  INMA is using several of Mobiletech’s success stories as case studies in their online guide to mobile marketing. Among the examples were:

Gule Sider: Norway’s Yellow Pages as an example of personalisation of user interface where Gule Sider customises each search page using the Mobiletech’s sophisticated CRM tools. Positioning is another element which further enhances the usefulness and relevance of this site.

Ali Kaffe: A fully integrated SMS campaign involving TV, print, mobile and Web, where the aim was to invite people to send in MMS pictures related to Ali Kaffe’s current TV campaign. The results showed that customers are more than willing to interact with brands over the mobile.

Handelshøyskolen BI: Norway’s School of Business used mobile banners to attract new students. This initiative achieved the highest response rate out of all their available channels. You can read more about BI campaign here.

INMA’s conclusion is that mobile marketing must take into account the unique aspects of the mobile channel such as time, place and personal nature. With Mobiletech toolset, Dextella, we make it easy for brands to exploit the unique opportunities of the mobile. As INMA points out, this is something that our customers are utilising today with impressive results.

You can read the IMNA report here (Norwegian)

The mobile domain jungle

Written by Jon Arne Sæterås

Product Director

Tuesday, March 11th, 2008

A question we often get from our customers and other is “what domain name should we use for our mobile portal? And what is this dotmobil thing? Should we buy one?”. (Three questions actually, but same topic…) Not one simple answer to that, but there are actually some rules and best practices in this area.

Let’s just get started with some examples.

Let’s say your domain is where you have your web portal. Some years ago, in the wap-hype, when you built your first portal for handheld devices you put it behind And now, “wap is dead” everyone says, “dotmobi is the thing!”

Well here is the general rules that apply.


For your domain you should create the following sub domains that points directly to the mobile experience. is of course for legacy reasons. The others have emerged as the second generation of mobile portals came around. Lately has popped up with the launch of iPhone.

Separate domain for the mobile portal

CNN have done it. Their mobile portal is available at Not a common way to do it, but useful if you want to brand your mobile portal separately. The drawback with this solution is that is not as easy for machines, such as robots and crawlers, to determine whether the portal is a mobile portal or a desktop portal.

.mobi domain

It is not long ago the .mobi domain came around. Should your business buy ? Well, you decide. You don’t have to, but if you have a .com domain or a unique .no domain, we would recommend it.

The nice thing with .mobi domains is that mtld, who manages it, make demands on how dotmobi domains are used. The short story is that all portals behind a .mobi domain MUST be optimized for hand held devices. For example, if you buy for your portal, both and must put the user directly on to the mobile site. If you want to access the desktop portal on a .mobi domain it is common to place that under a sub domain: Another good rule is: “Domains that operate a site at must also implement a site at” All for accessibility! You can read more here.

Generic domains

On generic domains such as or, it is definitely a smart thing to handle all requests with care. In most mobile phones today, when you want to type in a url for a site, “www.” is pre entered. In most cases entering an address starting with www will lead you to a dekstop site, hence unusable on the mobile phone. So, what you want to do, in order to provide the best possible user experience, is to check whether the device is a mobile or a desktop device and do an intelligent redirection to the portal that provides the best user experience. Mobiletech has developed such a tool. Its called a request dispatcher. You can read more about it here. The earlier mentioned has such a dispatcher enabling a different presentation of the content for mobiles and desktops. (And of course has one as well.)

Wrapping up…

Your mobile portal needs these host names at least:

You might want to consider a .mobi domain as well. Don’t worry about the strict requirements, Dextella is compatible! Same goes for a separate “mobile domain” regardless of tld.

If you’re really serious about mobile, implement the Dextella Request Dispatcher as well. Gives you and your users great value.


Washington D.C.