Malta , March 20, 2008 – Red Herring today announced that Mobiltech was named a Finalist of Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

“This year’s impressive list of submissions from companies demonstrates Europe’s growing role as a major center of innovation in the global technology sector, said Red Herring Editor-in-Chief Joel Dreyfuss. “The exceptional accomplishments of European technology startups and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.

Red Herring’s lists of top private companies are an important part of the publication’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay, and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

Red Herring’s editorial staff rigorously evaluated several hundred private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

Red Herring will honor the Red Herring 100 Europe Finalist companies at its Red Herring Europe 2008 event. Scheduled for April 14-16, at the Westin Dragonara Resort, this intimate, three-day event is themed “The Pursuit of Disruption” and will explore how European firms are leading the charge in many technology sectors, gaining the competitive advantage, and driving entrepreneurial success in ways that create business opportunities for challengers and incumbents alike.

About Red Herring
Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

INMA, Norway’s Interactive Marketing Association, highlights Mobiletech’s case studies as examples of mobile marketing successes.

INMA, Norway’s Interactive Marketing Association, has recently released a new section of their website devoted to mobile marketing. There is information about marketing strategies, SMS campaigns, banner ads, success factors and the future trends in this rapidly developing channel.  INMA is using several of Mobiletech’s success stories as case studies in their online guide to mobile marketing. Among the examples were:

Gule Sider: Norway’s Yellow Pages as an example of personalisation of user interface where Gule Sider customises each search page using the Mobiletech’s sophisticated CRM tools. Positioning is another element which further enhances the usefulness and relevance of this site.

Ali Kaffe: A fully integrated SMS campaign involving TV, print, mobile and Web, where the aim was to invite people to send in MMS pictures related to Ali Kaffe’s current TV campaign. The results showed that customers are more than willing to interact with brands over the mobile.

Handelshøyskolen BI: Norway’s School of Business used mobile banners to attract new students. This initiative achieved the highest response rate out of all their available channels. You can read more about BI campaign here.

INMA’s conclusion is that mobile marketing must take into account the unique aspects of the mobile channel such as time, place and personal nature. With Mobiletech toolset, Dextella, we make it easy for brands to exploit the unique opportunities of the mobile. As INMA points out, this is something that our customers are utilising today with impressive results.

You can read the IMNA report here (Norwegian)