Posts Tagged ‘iphone’

Success Story for The Globe and Mail

Written by Jon Arne Sæterås

Product Director

Thursday, September 30th, 2010

The Globe and Mail announce it’s successful online and mobile web strategy!

At this year’s IFRA in Hamburg (4-6th October),  Angus Frame, the Vice President, Digital Media at The Globe and Mail and Product Director of Mobiletech, Jon Arne Saeteraas, will share the story on how to create and implement working business models for mobile.
The traffic on m.theglobeandmail.com increased 12 times
after they installed the Vizrt’s Viz Mobile Expansion (Mobiletech and Vizrt software).

When: Tuesday, 5 October, 15.30
Where: “Trends in Mobile”, Media Port in Hall A.1

The bewildering array of new devices, each with their specific capabilities of screen size, format capabilities and user interfaces, makes it bluntly impossible to deploy a one-size-fits-all content approach to mobile publishing. The sensible method is not to build elements that are specific to a device, but instead create a template based environment that contains policy information indicating how content should be displayed on any device – not just on any one specific device. It is a logical architecture which provides both scalability and flexibility.

The key benefits of the solution is:

  • Publish once – present content as several publications: web, mobile, iPad
  • Support for all types of mobile content
  • Advanced functions for increased usability
  • Always up to date device database
  • Use same URL for mobile and desktop site
  • Enhanced support for Google Android and Apple iPhone platforms
  • Flexible template system for optimised presentation
  • Multiple dimension adaptation and segmentation: Device, operator and market

Do you want to know more?
Mobiletech will be at IFRA on booth 1.501, right beside the Media Port, Hall 1.
You can also get a demo of the complete Vizrt Online and Mobile Suite at the Vizrt Booth, 1.410 Hall 1.

Feel free to book meetings in advance:.



Mobile Web and iPhone apps, hand in hand

Written by Mobiletech

Wednesday, March 24th, 2010

meny_frontbanner

m.meny.no is a Norwegian convenience chain. Among other things, their online strategy is to utilize the personal relationship with their customers and bring added value to their shopping experience by providing dinner suggestions, food recipes and shopping lists for each customer.

Managing all this information, communicating in many channels, integrating a variety of systems can be challenging. Hence, keeping it down to one single workflow for all channels is crucial for Meny. This means that content and users (CRM) is managed one place for desktop websites, mobile web site and the iPhone application.

Their iPhone application is extremely cost efficient as the application contains a web browser that displays the iPhone optimized mobile website. This means that the contents of the iPhone app can be managed in their existing workflow and management systems while still utilizing the unique aspects of mobile web.

This way, Meny gets the best of both worlds

· Distribution in Appstore

· Low application development and maintenance cost.

· Integrated workflows

· Mobile web covering all mobile devices including applications

· Appstore business model, and Mobile Web business model available at the same time

With Mobiletech Frame this is an efficient way of distributing content across multiple platforms. Whit the web as platform and introduction of HTML5 functionality, such as offline access and local storage, mobile web based applications perform very well compared to native iPhone apps and scores much higher on flexibility.

Meny on mobile: http://m.meny.no/
Meny in the Appstore: search for “Meny”.


 

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